What you wear is always a reflection of who you are—but for politicians, fashion is more than just self-expression. With every public appearance scrutinized, can they truly embrace style without risking credibility?
In politics, image is power. From campaign trails to global summits, what politicians wear plays a subtle yet critical role in shaping public perception. While male politicians are often praised for their “distinguished” looks, female politicians face a different reality—where their outfits often overshadow their policies.
Fashion as a Political Statement
For women in politics, clothing choices extend beyond aesthetics. They must project authority, reliability, and competence—without being seen as too flashy or feminine. “Fashion’s role in a female politician’s life is about power. They need to show they can lead and be taken seriously, especially in a male-dominated space,” explains fashion editor and consultant Jamila Stewart.
Take Vice President Kamala Harris, for example. Known for her signature pantsuits, Harris rarely deviated from her uniform while in office. Her structured blazers and tailored trousers were a deliberate choice—a visual statement of authority and consistency. Even during her presidential campaign, she opted for neutral-toned suits, ensuring that conversations focused on her policies rather than her wardrobe. The rare exception? A sequined LaQuan Smith dress for the Congressional Black Caucus Foundation’s 2024 gala, which sparked a wave of discussion on whether fashion and politics can coexist.
Similarly, Hillary Clinton—dubbed the “Queen of Pantsuits”—crafted an entire brand around her uniform. From bold reds to monochrome neutrals, Clinton’s wardrobe symbolized strength, stability, and defiance against the gendered critique of female politicians. In her 2017 memoir What Happened, she wrote, “A uniform was also an anti-distraction technique: since there wasn’t much to say about what I wore, maybe people would focus on what I was saying instead.”
A Double Standard in Politics
While women in politics carefully curate their wardrobes to avoid criticism, men benefit from a different narrative—where style enhances their appeal rather than diminishes their credibility.
Case in point: Prime Minister Justin Trudeau. During his campaign and early years in office, Trudeau’s appearance became a talking point globally. From Vogue features to New York Times profiles, his charm and fashion sense only bolstered his public image. Dubbed “strikingly young and wavy-haired,” Trudeau’s stylish blue suits and well-tailored ensembles were celebrated, reinforcing his charisma and modern leadership style.
This contrast reveals a glaring double standard—where men can leverage fashion for political gain, but women must tread carefully, ensuring their choices don’t distract from their competence.
The Politics of Color and Subtle Fashion Cues
Even within the rigid confines of political dress codes, strategic fashion choices remain. Politicians often use color psychology to evoke emotions and send subtle messages. Red signifies strength and leadership; blue conveys trust and stability; white represents resilience and the fight for women’s rights—famously worn by Alexandria Ocasio-Cortez and Suffragette-inspired movements.
Sharad Mohan, a Canadian stylist and producer, explains: “Politicians need to be aspirational, but not so glamorous that they seem out of touch. Their choices must balance relatability with authority.” This explains why American politicians often wear American designers, reinforcing national pride while maintaining an image of accessibility.
Can Female Politicians Ever Win?
Fashion remains a delicate balancing act for women in politics. They must be stylish but not trendy, authoritative but not intimidating, feminine but not frivolous. It’s a tightrope walk where any misstep can lead to headlines dissecting their choices rather than their policies.
“Politicians are creating a specific climate within society—whether good or bad. They’re aware that fashion plays into that,” says fashion editor Kelsey Stiegman. “Even during times of political tension, fashion will always find a way to make a statement.”
As long as double standards persist, women in politics will continue to navigate this silent but powerful battleground. Until the focus shifts from their outfits to their leadership, the question remains: Will we ever judge female politicians for their policies rather than their wardrobe? —Mursal Rahman
share:
Be the first to comment