To celebrate the newest in the cult-favourite Milk fragrance family, @dedcool hosted its first ever event in Canada, representing the Mineral Milk fragrance through cocktails, oysters and seaside treasures, in a wine bar scented with Mineral Milk’s airy brightness.
Relive the feeling of falling in love with each spritz. DedCool’s new Mineral Milk Fragrance is now live and available to shop on DedCool.com and Sephora Canada. It launched to a waitlist of over 10.9K! —Julia Dumbrell
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April 7th, 2026 at 5:43 am
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April 10th, 2026 at 1:56 am
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April 11th, 2026 at 1:00 am
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April 30th, 2026 at 5:33 am
By launching its viral Mineral Milk fragrance at Sephora Canada, DedCool has finally delivered its coastal, ‘airy and bright’ scent to thousands of eager fans who had been waiting on a massive 11,000-person waitlist.
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