Top TikTok Beauty Trends Defining The Season

Since its inception, TikTok has been both a launchpad and a tastemaker for trends—and in 2026, it’s continuing to redefine the beauty landscape in fresh, new, and exciting ways. We’re especially loving the latest wave of standout products and looks shaping the season right now. 

Check out the latest and greatest trends to try, below! —Samantha Vecchiarelli

Iconic curls without the damage are a must-have

Heatless and low-heat curls are taking the internet by storm as this season’s must-try hair trend. They protect your strands while delivering long-lasting, bouncy curls that look effortlessly polished. If you want to try the heatless method, the sock curls tutorial continues to trend on the platform. However, there are also low-heat options available out there for achieving a bouncy blowout. 

Try the trend:

• New Dyson Airwrap Co-anda2x multi-styler and dryer – Straight+Wavy (Jasper Plum)
• BondiBoost Infrared Heated Thermal Hot Round Brush

Claw clips are in

Claw clips seem to be the top influencer choice for GRWMs and morning routines, which is why fun claw clip patterns and styles are the new it-girl trend of the moment! 

Try the trend:

• e.l.f. Cosmetics Jenny Lemons Drip Clip
• White Fox Boutique Floral Charm Hair Clip Hot Pink
• SHEIN Brown & White Polka Dot Hair Clip

Bright blushes are coming in HOT

Say goodbye to muted blush tones and hello to vibrant shades that are perfect for ringing in summer! From fire-engine red to bubblegum pink, bright blush is a climbing beauty trend on TikTok we can’t get enough of.

Try the trend:

• Rhode Pocket Blush in Candy Apple
• Prada Touch Cream-To-Powder Soft Blur Longwear Blush
• PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo
• HAUS LABS Color Fuse Blush Powder

Light therapy masks are a must-try

The rise of light therapy masks is gaining popularity on TikTok. This is because they are designed to stimulate cellular processes in the skin, helping to reduce inflammation, promote healing, and improve overall skin health. Perfect for at-home use, light therapy masks make it easy to incorporate a spa-like treatment into your routine, targeting issues like dullness, redness, and uneven texture while promoting a healthy, glowing complexion.

Try the trend:

• Conair True Glow Wireless LED Light Therapy Face Mask
• Shark CryoGlow (available at Shoppers Drug Mart)
• Silk’n LED Face Mask 100 (available at Shoppers Drug Mart)

Transforming face masks are a hit in the beauty community

In particular, the Medicube Salmon DNA PDRN Pink Collagen Jelly Gel Mask is currently trending on TikTok because it transforms on the skin after only a few hours of wear! Going from milky white to transparent, it combines science-backed skincare ingredients with a visually appealing, Instagrammable aesthetic. Users ultimately love it for its hydrating, plumping, and brightening effects, thanks to salmon DNA and PDRN, which are said to promote skin regeneration and elasticity.

Try the trend:

• Medicube Salmon Dna Pdrn Pink Collagen Jelly Gel Mask (available at Walmart)

Lip tints are here to stay

Lip tints are the trendier cousin of lip oils, blending buildable color with a cushiony, pillow-soft formula that hugs the lips—making them a TikTok favorite for effortless, ‘just-bitten’ looks that are both wearable and comfortable.

Try the trend: 

• Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Stain
• Benefit Cosmetics Benetint Liquid Lip + Cheek Blush Stain
• L’Oréal Paris Hyaluron Tint Lip Stain Serum

A quick & easy golden glow is super trendy

Hey glow-getter–instant self-tanning formulas are going viral on TikTok, thanks to their streak-free, buildable glow that gives skin a sun-kissed look in minutes. TikTok users love quick-tan formulas for delivering a seamlessly flawless, on-camera glow.

Try the trend:

• Loving Tan 10 MIN Express Self-Tanning Smoothing Mask Dark

It’s all about eye care 

Whether you’re waking up, catching a flight, or scrolling through your feed, eye care products are trending on TikTok for their ability to de-puff, hydrate, and instantly refresh tired-looking eyes. Plus, eye patches make for the perfect photo opp!

Try the trend:

• Guerlain Abeille Royale Youth Repair Eye Care
• Rhode Peptide Eye Prep Set
• Tatcha The Brightening Eye Cream
• Summer Fridays Jet Lag Eye Patches

Sun-kissed, beach-ready inspired fragrances are making waves

Sun-kissed, beach-ready fragrances are trending right now because they instantly transport you to summer vibes, offering a dreamy, mini escape in a bottle.

Try the trend:

• Summer Fridays Sunlit Vanilla Eau de Parfum with Vanilla and Caramel
• PHLUR Mini Beach Skin Body & Hair Fragrance Mist
• Jo Malone London Beach Blossom Cologne with Coconut Water and Vanilla