If you’ve ever wished your group chat could talk back, The Mom Flow Podcast is your new go-to listen. Created by entrepreneur, content creator, and self-proclaimed “mom bestie” Erin Sousa, the podcast takes everything women are already saying in late-night voice notes—identity spirals, ambition, motherhood, grief, hormones, and the messiness in between—and brings it front and centre. Raw, relatable, and refreshingly unfiltered, it’s the kind of conversation that makes you feel instantly seen—and a little less alone in doing it all. —Noa Nichol
You describe the podcast as a “voice note from your mom bestie”—what’s something you’ve said on the mic that you definitely would’ve second-guessed posting a few years ago?
I think a few years ago I would’ve second-guessed how honest I am about the messy middle – like not having it figured out, feeling overwhelmed, or questioning things in real time. Sharing real mess ups I’ve made. I used to feel like I needed to package things up with a lesson or a takeaway. Now I’m much more comfortable just saying, “this is where I’m at,” even if it’s not neat or resolved yet.
You’ve lived a lot of life in a short time—IVF, business, motherhood, grief—has becoming a mom made you softer, tougher… or just more unapologetically yourself?
Honestly, all of the above. It’s made me softer in the way I see people and what they might be carrying. It’s made me tougher in what I can handle and keep moving through. But more than anything, it’s made me more unapologetically myself. There’s just less tolerance for pretending or performing – I don’t have the energy for it anymore, and I don’t really want to. Becoming a mom at 38 after years of IVF and losses helped me find joy in the every day and to feel more grounded and accepting of myself.
The term “mom flow” sounds calm, but let’s be real—what does your version of flow actually look like on a chaotic day?
My version of flow is not calm – it’s more like controlled chaos. It’s pivoting constantly, lowering the bar where needed, and just keeping things moving. It’s knowing what actually matters that day and letting the rest go. Some days “flow” is literally just getting through it and still feeling like myself at the end of it. Maybe it’s being able to get my daughter ready for school, volunteering at her school, getting the groceries and meal planning sorted, ticking off my client work, creating something, like recording my podcast, and sending back and forth voicenotes with a bestie… top that off with getting a manicure, a walk or taking myself out for a late night movie? Sounds like the mom flow to me!
You’ve gone from Substack to podcast—what made you want to take these conversations from the page to people’s ears (and probably their car rides and late-night walks)?
The voice part was always my favourite. Even on Substack, I’d read my posts out loud and add context, and those were the moments people responded to the most. There’s something about hearing someone talk – the tone, the pauses, the emotion – that just hits differently. It felt like a natural extension of what I was already doing, just a bit more real-time and unfiltered. And the podcast releases early (Sunday night!) for my Substack besties and hits Apple and Spotify on Monday mornings, so I’m still giving a little extra to the listeners who believed in this vision from the start, my Substack subscribers!
For your loyal Substack readers, what are they going to feel or experience differently when they tune into the podcast instead?
It’s more immediate. On Substack, I’ve usually had time to process and refine what I’m saying. On the podcast, you’re getting me in real time – what I’m thinking through, what I’m still figuring out. It feels closer, like you’re actually in the conversation with me instead of reading a finished version of it. I don’t come stacked with notes, I give myself a diving board and dive – it’s truly the real me, and I hope people understand the nuance of what it looks like processing it all in real time! I’ll also still be posting articles on my Substack when the mood strikes or I feel like I have something to say.
If someone’s been quietly following along but hasn’t hit play yet, what would you say to convince them now is the moment to jump in?
I’d say this is probably the closest you’ll get to the “real” version of me. It’s longer form, It’s not curated, it’s not overly polished – it’s just honest conversations about the things we’re all navigating but don’t always say out loud. It’s content you can consume easily in the car or on a walk. If you’ve ever thought “I feel like I know her,” the podcast is where that really clicks. I personally want to hear more voices from those in the thick of life, not just sharing the pretty outcomes. The first 3 episodes have zero editing which gives them the feel of a real voicenote.
What’s one topic you feel like moms want to talk about—but still hesitate to say out loud unless it’s in a voice note?
How hard it actually is to hold all of it – the mental load, the identity shift, the pressure to be everything to everyone – and still feel like yourself. I think a lot of moms are carrying more than they let on, and there’s still hesitation to say, “this is a lot” without feeling like you’re complaining or not grateful. The more we say things out loud, the less shame and guilt we all feel collectively. Moms can be really hard on other moms sometimes – there’s a “well, I deal with it and so should she” mentality which can result in judgement of other moms who are doing it differently or are carving out things for themselves. We don’t need to lose ourselves in motherhood. I am a mom but also still a full person!
Be honest—what part of your pre-mom identity are you still trying to reclaim… and what part are you very happy to leave behind?
I’m still trying to reclaim a bit of my independence and the freedom I had with my time – not in a “I want my old life back” way, but in a “feeling no guilt for doing what I want” way. I don’t know if that is realistic, mind you. And what I’m very happy to leave behind is the need to prove anything. I just don’t feel that anymore. I know who I am, and that feels a lot more grounded than it used to because my life is completely full in the best way, with the best things.
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