This Earth Day, one outdoor lifestyle brand is making it easier than ever to wear your heart—and your love for the planet—on your sleeve. Roots is officially entering its third year of partnership with the Nature Conservancy of Canada (NCC), and they are celebrating with a limited-edition t-shirt series that gives back to the great outdoors.
The Collection: Style Meets Sustainability
Proudly made in Canada, these tees aren’t just a fashion statement—they are a win for the environment. In collaboration with Accelerating Circularity, the shirts are crafted from sustainable fabric and recycled cotton, showing exactly how used textiles can be transformed into something fresh and functional.
Choose from three stunning designs that celebrate Canada’s diverse landscapes:
- Coastal Forest
- Great Lakes St. Lawrence Forest
- Boreal Forest
Snack-Sized Impact
Every single cent of the proceeds from this collection goes directly toward the NCC’s on-the-ground conservation work in Ontario. Specifically, your purchase helps protect the Frontenac Arch, a vital ecological corridor that links Algonquin Park to the Adirondack Mountains. This biodiversity hotspot is crucial for keeping our water clean, supporting local communities, and ensuring these beautiful spaces remain accessible for generations to come.
The Details
- Launch Date: April 22, 2026 (Earth Day!)
- Price: $68.00 CAD
- Where to Buy: Exclusively at Roots.com for a limited time.
Grab your fave design and help Roots continue their mission of protecting the natural habitats that inspire us all! —Noa Nichol
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