Tower 28 Just Made A Lip Plumper For Sensitive Skin—Somehow, It Doesn’t Burn

Finally: a lip plumper that won’t feel like a chemical attack.

Tower 28 has officially launched its new ShineOn Plumping Lip Jelly—and the sensitive-skin-friendly gloss already arrived with a nearly 2,000-person waitlist before hitting Sephora shelves.

Launching May 15 in Canada, the new gloss takes a completely different approach to lip plumping. Instead of relying on the usual sting-heavy suspects—think chili pepper, menthol, or venom-inspired ingredients—Tower 28’s formula is designed to create fuller-looking lips without the burning, redness, or dreaded “ring around the mouth.”

Yes, really.

Powered by a plant-based ingredient called VibePlump™, the formula gently boosts microcirculation for a subtle, juicy-looking plump effect that feels more like a soft vibration than an assault on your nervous system. The gloss also includes Volulip™, a peptide complex designed to support long-term lip volume by stimulating hyaluronic acid and collagen production over time.

Translation: glossy now, potentially fuller later.

The formula is packed with hydrating and calming ingredients too, including Tortula Oil, Arnica, and Hyaluronic Filling Spheres to smooth fine lines and keep lips comfortable—not crispy.

Even better? It still has all the things people already love about Tower 28’s cult-favourite ShineOn Lip Jelly: a glassy, non-sticky finish, sheer juicy colour, and a subtle vanilla scent made from food-grade flavouring.

Founder Amy Liu—who created the brand specifically with sensitive skin in mind—says the inspiration came directly from her own experience reacting badly to traditional plumpers.

“When you have sensitive skin like I do, most lip plumpers aren’t just tingly, they’re irritating,” Liu shared. “I created this version to give you that subtle, juicy plump without sacrificing comfort.”

Clinical testing backs it up, too: 94% of participants reported immediate improvement in lip volume, while 100% said the gloss wasn’t painful to use.

Honestly? Revolutionary behaviour for a lip plumper. —Noa Nichol