A theme park full of dancers, Shawn Desman performing live, and leakproof dance underwear designed specifically for life in a leotard? Only Knix could turn period protection into the coolest party of competition season.
To celebrate the May 20 launch of its new KT StageProof Leakproof Ultrathin No-Show Dance Underwear, KT by Knix—the teen-focused sister brand to Knix—is hosting a massive takeover at Canada’s Wonderland alongside MOVE Dance Competitions and Canadian performer Shawn Desman.
The one-night event will bring together 2,000 competitive dancers from across the GTA for rides, performances, gifting activations, and an end-of-season celebration designed to spotlight a very real—but often unspoken—issue in dance: period anxiety during performances.
Created specifically for dancers, the new KT StageProof underwear is designed to disappear under tights and leotards while offering discreet leak protection during rehearsals, competitions, and performances. In other words: confidence, but make it choreography-friendly.
“Periods and period anxiety can be a major challenge for teens in sport and this is particularly true for dancers,” said Knix founder Joanna Griffiths. “What better way to celebrate the launch than to bring together 2,000 tween and teen dancers and take over an amusement park for a night of dancing, rides, friendship and fun.”
Honestly? We support any brand initiative that combines practical innovation with roller coasters. —Noa Nichol
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