Calling all ARMY members and snack lovers: OREO and BTS are officially teaming up for what might be this summer’s most collectible cookie launch.
Introducing the new Limited-Edition OREO & BTS Cookies—a K-pop-meets-cookie-culture collaboration designed by BTS themselves for fans around the world.
And yes, they’re purple.
The new cookies feature OREO’s first-ever purple wafers as a nod to BTS fandom, layered with a hotteok-inspired brown sugar pancake flavour inspired by the beloved Korean street snack. Sweet, nostalgic, and very photogenic? Exactly.
To celebrate BTS’ 13th anniversary, the limited-edition cookies also feature 13 unique embossments personally designed for fans, including three special OREO cookies that combine to reveal a hidden message.
Because apparently even cookies now come with Easter eggs.
Fans can also scan the QR code on the packaging to submit digital “love letters” to BTS as part of a global fan activation tied to the launch.
The Limited-Edition OREO & BTS Cookies will be available for presale in Canada beginning June 1, with nationwide in-store availability starting June 8—while supplies last.
Translation: prepare for these to disappear fast. —Noa Nichol
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