The laminated brow trend isn’t going anywhere—and Rare Beauty just made achieving the look a whole lot easier.
Meet the internet-famous Brow Harmony Tinted Flexible Lifting Gel, Selena Gomez’s answer to fluffy, softly sculpted brows that actually stay in place without looking stiff, crunchy, or overdone. And now? The viral favourite is expanding with six new natural-looking shades designed to work across an even wider range of brow tones.
The lightweight gel instantly lifts, tints, shapes, and sets brows in one swipe, creating that coveted “your brows but better” laminated finish beauty lovers can’t seem to get enough of right now. Unlike many heavy-duty brow gels, this formula was specifically designed to remain soft, flexible, and reworkable throughout the day—meaning no crispy brow situation by hour three.
“I wanted to create my own version of a laminating gel—something you could reapply and layer without it getting crunchy or stiff,” says Selena Gomez. “I love that this gel gives you a lifted, laminated look while still feeling soft and flexible like real brow hairs.”
Honestly? Mission accomplished.
The formula offers up to 12 hours of flexible hold while effortlessly coating and defining each brow hair for a naturally fuller finish that feels polished without trying too hard.
The expanded shade lineup now includes Soft Blonde, Rich Taupe, Warm Brown, Cool Brown, Deep Brown, Soft Black, and Clear—making it easier than ever to find your perfect brow match.
Retailing for $29 CAD, the Brow Harmony Tinted Flexible Lifting Gel launches May 28 at Sephora and online at RareBeauty.com. —Noa Nichol
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