Simons’ Summer Edit Is Here—And It’s Bringing Major Vacation Energy

Whether you’re jetting off for a European getaway, planning weekends at the lake, or simply looking to inject a little sunshine into your wardrobe, Simons has curated the ultimate summer style destination.

This season, Canada’s iconic family-owned retailer is embracing the spirit of optimism, escapism, and effortless self-expression with a collection of fashion, accessories, swimwear, and home décor designed to make every day feel a little more like a holiday.

Leading the charge is one of summer’s biggest trends: bold, colourful stripes. Equal parts playful and nostalgic, stripes are popping up everywhere this season, from breezy dresses and oversized shirts to swimwear and tabletop décor. Simons’ exclusive Horizons collection captures the trend perfectly, blending vibrant colour palettes with retro-inspired patterns that tap into the growing “dopamine dressing” movement. Think scalloped-trim minidresses, striped poplin separates, parasol-striped swimwear, and cheerful home accents that instantly brighten any space.

Of course, no summer wardrobe is complete without versatile resortwear. This year’s swim and beachwear collections are designed to go far beyond the shoreline, with coordinated cover-ups, lightweight cotton sets, crochet separates, and easy dresses that transition effortlessly from beach club to brunch. Whether you’re lounging poolside or exploring a coastal town, the emphasis is on relaxed sophistication and wear-anywhere versatility.

Accessories are also having a major moment. Woven textures, natural materials, statement jewellery, and playful details are transforming simple outfits into vacation-ready looks. From crocheted straw tote bags and raffia ballet flats to hammered starfish earrings and oversized sunglasses, these finishing touches bring personality and polish to every summer ensemble.

The menswear assortment embraces the same carefree spirit. European linen shirts, striped camp collars, colourful swim shorts, natural stone bracelets, and relaxed sandals create an easy formula for warm-weather dressing that feels refined without trying too hard. The result is a collection built for everything from city weekends to tropical escapes.

What ties the entire assortment together is a sense of joy. Colour feels brighter, silhouettes feel easier, and every piece seems designed to encourage spontaneity and adventure. Whether you’re travelling across the globe or rediscovering your own backyard, Simons’ summer collections prove that the best part of vacation style isn’t where you’re going—it’s how you feel when you get there. —Noa Nichol