Luxury beauty just got a little more precise.
Launching June 25, La Beauté Louis Vuitton is expanding its beauty universe with the debut of the LV Crayon—a first-of-its-kind lip liner created under the artistic direction of legendary makeup artist Dame Pat McGrath. Designed to pair seamlessly with Louis Vuitton’s LV Rouge lipsticks and LV Baume lip balms, the new launch transforms a backstage beauty essential into a luxury object worthy of display.
Available in 10 carefully curated shades ranging from soft nudes and rosy neutrals to bold reds and rich plums, the featherlight, silky-smooth formula is designed to define, contour and enhance lips with all-day comfort and precision. The peptide-powered formula also promises hydration, smoothing and a subtle plumping effect, bringing runway-level artistry to everyday makeup routines.
As only Louis Vuitton can, the Maison has elevated every detail. Each pencil features a distinctive monogram flower-shaped tip inspired by the iconic LV motif, along with luxurious accessories including a lip blending brush, beauty sharpener and elegant pencil case.
For beauty lovers, collectors and anyone who appreciates the art of a perfectly defined lip, the LV Crayon may just be the season’s most desirable beauty launch. —Noa Nichol
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