This season’s newest launches are delivering hydration, high-performance formulas and effortless radiance, proving that beauty routines can be both elevated and uncomplicated. From innovative lip treatments to complexion-perfecting essentials, these are the launches making waves right now. —Ashley Toigo
Biossance
Biossance introduces its Pro-Peptide Hydrating Lip Perfector Balm with Hyaluronic Acid, a nourishing formula designed to soften, smooth and visibly plump lips with every swipe. Packed with hydrating ingredients, it’s the kind of everyday essential that earns a permanent spot in your bag.
Glow Recipe
Glow Recipe is embracing the glass lip trend with its Glass Balm Lip Treatment for Shine & Hydration. Equal parts treatment and gloss, it delivers mirror-like shine while locking in moisture for lips that look as healthy as they feel.
Lixr
Canadian beauty brand Lixr is leaning into effortless, multi-use beauty with two standout launches. The Lixstick Creamy Lip + Cheek Tint Stick blends seamlessly onto lips and cheeks for an easy wash of colour, while the Lip Lixr Hydrating Tinted Lip Mask wraps dry lips in nourishing hydration with just the right touch of tint.
Clé de Peau Beauté
Clé de Peau Beauté continues to elevate lip care with luxurious formulas that prioritize both comfort and performance. The Lip Glorifier enhances your natural lip colour while delivering lasting hydration; the Protective Lip Treatment SPF 25 shields lips from sun exposure without sacrificing moisture, and Lipstick Shine combines vibrant colour with a silky, luminous finish.
Burt’s Bees
For those looking for wallet-friendly options, Burt’s Bees has expanded its lip lineup with a naturally derived Shimmer Lip Gloss that delivers a subtle hint of colour and shine, alongside a Plumping Lip Serum infused with shea and hyaluronic acid to leave lips looking smoother and fuller.
NYX
NYX Professional Makeup is also giving lips plenty of attention this season. The new Fat Matte Smooth Colour Lipstick delivers lightweight, comfortable colour, while the Smushy SOS Hydrating Lip Mask provides up to 12 hours of hydration in a range of playful scented shades.
Maybelline New York
Maybelline New York is tapping into one of the year’s biggest makeup trends with new shades of its Lifter Liner. The expanded collection of neutral nudes and soft pinks pairs perfectly with the Lifter Serum Lipstick and the new Lifter Gel, making it easier than ever to recreate the modern take on the iconic ’90s lip.
Rhode
Rhode is expanding its complexion lineup with an entire collection inspired by sun-kissed, effortless beauty.
Leading the collection is Pocket Bronze, the brand’s first cream bronzer. Available in eight shades, the lightweight formula blends seamlessly into the skin to create natural warmth and soft definition while remaining hydrating and comfortable throughout the day.
The glow continues with Highlight Milk, a skincare-infused luminizer formulated with ceramides, vitamin E and glycerin to deliver hydration alongside luminous radiance. It can be worn alone, mixed into foundation or applied across the body for a healthy, lit-from-within finish.
Completing the collection are the compact Pocket Brush, new bronzed shades of Peptide Lip Shape, and limited-edition Bronze Peptide Lip Tints, inspired by nostalgic summer flavours and designed to deliver glossy, hydrated lips with a subtle bronzed tint.
Shiseido
Shiseido’s newest collection embraces healthy-looking, luminous skin through products designed to work together as a complete ritual. Alongside the iconic Ultimune Power Infusing Serum, the brand introduces Ultimune Oil, Revitalessence Skin Glow Foundation, Colour + Glow Enhancer, and Loose Setting Powder to create a radiant, naturally perfected complexion.
Estée Lauder
Estée Lauder has reimagined its iconic Double Wear Stay-in-Place Longwear Matte Foundation, updating the formula with breathable, buildable coverage that delivers extended wear while balancing hydration and oil control.
ILIA
ILIA continues its skin-first philosophy with the Soft Focus Finishing Powder, a weightless finishing powder that helps control shine while softly blurring the complexion for a natural-looking finish.
MERIT
MERIT is adding to its minimalist makeup collection with Clean Volume, a lightweight tubing mascara that lifts, lengthens and separates lashes while washing away easily with warm water.
U Beauty
U Beauty has relaunched its cult-favourite The MANTLE Cleansing Balm in a redesigned pump bottle and, for the first time, a travel-friendly size. The microbiome-friendly oil-to-milk cleanser effortlessly removes makeup, sunscreen and daily buildup while supporting the skin’s natural barrier.
Tatcha
Tatcha is targeting excess oil and visible pores with its Matcha Foam Pore-Refining & Oil-Balancing Prebiotic Gel Cleanser, a gentle cleanser designed to balance skin while leaving it feeling fresh, never stripped.
Bath & Body Works
Bath & Body Works is celebrating fruity fragrances with its new Fruit Fusion collection. Featuring scents like Watermelon Whirl, Tangerine Twirl, Berry Bliss and Banana Blend, the collection includes everything from body wash and body cream to fragrance mists, lip oils and hand sanitizers, making it easy to layer your favourite scent from head to toe.
The Body Shop
The Body Shop is bringing tropical vacation vibes with its new Passionfruit Collection, which includes a refreshing Shower Gel, exfoliating Body Scrub, lightweight Body Yogurt and hydrating Fragrance Mist. Bright notes of passionfruit, peach, watermelon and vanilla make every product feel like summer in a bottle.
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