Some beauty partnerships feel manufactured. This one feels meant to be.
Rare Beauty has unveiled its new “Made You Blush“ campaign, starring actor Ella Bright as the brand’s first-ever ambassador—and it’s a collaboration that began long before the cameras started rolling. A longtime devotee of Rare Beauty’s iconic Soft Pinch Liquid Blush, Bright has openly shared her love for the product for years, making her the perfect face for the campaign celebrating one of beauty’s most influential launches.
“I’m so excited to announce my partnership with Rare Beauty as the new face of the ‘Made You Blush’ campaign!” says Bright. “I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favourite in my makeup routine. Furthermore, I really admire Rare Beauty’s dedication to mental health initiatives, which is why this project means so much to me.”
If you’ve spent any time on BeautyTok, chances are you’ve seen Soft Pinch Liquid Blush in action. Loved for its intensely pigmented yet effortlessly blendable formula, the blush became an instant bestseller after launch and helped spark the industry’s ongoing obsession with healthy, radiant cheeks. Whether you prefer the softest hint of colour or a bold pop of flush, its buildable formula has earned it permanent status in countless makeup bags.
Now, with Bright—fresh off her breakout role in Off Campus—bringing her genuine enthusiasm to the campaign, Rare Beauty is reminding us why the product became a modern classic in the first place.
The playful campaign sees everyone trying to make Bright blush, only to discover that all she really needs is a swipe of Soft Pinch Liquid Blush. It’s fun, fresh and perfectly captures the effortless confidence that has become synonymous with the Rare Beauty brand.
If you’ve been waiting for a sign to add a little more colour to your makeup routine, consider this it. After all, sometimes all it takes is a pinch. —Noa Nichol
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