Already known for its timeless fashions, Chanel is exploring a new aspect of longevity with Blue Serum.
Expanding on decades of skin-care and genome research, Chanel studied nutrients from the world’s “Blue Zones”—areas where people are known to live the longest—and sourced ingredients that supported the science of youthful skin. The result: a refreshing, floral-scented gel serum boasting extracts of complexion-shielding green coffee from Costa Rica, skin-fortifying olives from Sardinia and restorative lentisk from Greece.
The fountain of youth in a bottle? We’ll let you know in four weeks. —Kelsey Klassen
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