Fashion & Shopping

The Classic White Shirt, Reimagined

February 18, 2019

Who doesn’t love a good white shirt? Our friends at COS certainly do, and have launched the White Shirt Project to prove it.

cos

Taking the quintessential white shirt and reinventing its classic style, the eight-piece capsule collection for women and men focuses on the art of craftmanship exploring a contemporary wardrobe staple. Designed and created within the COS in-house atelier, designers and pattern-cutters developed the collection in parallel, using a 3-D method of draping. This involved starting with the classic white shirt, deconstructing it and finally reinventing each style in an innovative way. A non-linear creative process enabled the design team to focus on the details that create the perfect shirt, altering collars, cuffs and plackets to create new styles for every occasion (we like this tie-waist bib-front shirt). Combining fine tailoring and effortless style, each unique piece explores volume, silhouette, proportion and the movement of the wearer, striking a balance between tradition and modernism and highlighting the white shirt as a standalone piece.

The collection will be in available in COS stores February 25th, 2019. We see a bright future ahead for this wardrobe staple. —Vita Daily

cosstores.com

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