Our featured Canadian influencer for this "love"ly month is Cindy Yu, who, in the February issue of VITA, gave us her top pink pick for Valentine’s Day! Read all about Cindy below, and watch for more fabulous influencer insights in the coming months! —Vita Daily
Hi Cindy! Tell us a little bit about you and what do you do!?
Hi there! I’m a PR executive by day for a big software company and a style and travel blogger by night. I started my blog in 2014 after friends in Paris convinced me to start writing about my experiences at Paris Fashion Week. Back then, I had no idea what blogging was and given I was already writing for a living, I didn’t think that covering the fashion shows sitting in the front row was anything worth writing about. Four years later, I cover much more than fashion, including travel, food and wine, style, beauty and wellness.
How do you use your platform to impact those who follow you?
I want to use my platform to share my journey, to talk about things authentically—the highs and lows—of daily life. If there are things that I’m passionate about, you’ll know—and sometimes it may resonate and sometimes it won’t. But it will always be me.
What’s your personal-style/beauty mantra?
I’m constantly reminding myself to drink more water—that has been so important to my overall health and especially for my skin. Getting enough sleep and drinking enough water are the two most important things you can do for yourself.
Do you Valentine or don’t you?
I used to when I was younger because I felt like it mattered so much. I used to put so much weight onto that day in my previous relationships. Maybe it’s just me getting older but now I feel like having a single day to celebrate how much someone means to you seems totally contrived.
Are you a “pink” person or not?
I would say I’m a "dusty rose" person. Hues matter.
It’s the Year of the Pig! What’s your animal?
I’m a Tiger, and I feel like that’s how I approach life and how I parent my children (haha—I’m a total Tiger mom).
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