Commitment issues? Benefit Cosmetics gets it, and has thus launched an innovation in its brow category that gives the look of microbladed eyebrows without the pesky permanency. We chatted with Benefit National Brow Artist Breigh Bellavance about the new Microfilling Pen (and got an update on her post-pandemic brows, to boot). —Vita Daily
Hi Breigh! How are you and your beautiful Benefit brows doing?
Thank you so much for saying that because my brows haven’t been getting their usual TLC! Nonetheless, me and my Bene-brows are doing great and we are SO excited about our new brow launch!
Right! Tell us everything you know about the Microfilling Pen! What is it, what does it do and, you know, why do we need it?!
Brow Microfilling Pen was inspired by microblading! Benefit Cosmetics main mission was to give customers the benefits of microblading—a natural-looking, sculpted brow look that lasts—without the pain, cost, or commitment!
Let’s dive a little more into the details: we hear this pen’s custom applicator is a tiny wonder. Tell us about the multi-length tips, why they’re special and what they do.
The unique custom tip truly is a tiny wonder! It took two years to develop the Brow Microfilling Pen, and the most challenging part was developing the custom tip. The tip needed to allow the formula to flow through evenly, while also being firm enough to draw clean lines, yet flexible enough to create a natural-looking arch. The three multi-length prongs create the illusion of real hair, creating three ultra-fine lines in one stroke! The best part: by simply turning the pen sideways, you can also draw individual hair-strokes!
Now, how in the world can this pen give us natural-looking brows that last a FULL 24 HOURS?! Is that really possible?
The Brow Microfilling Pen’s formula is incredibly lightweight, buildable, and also glides smoothly onto brow hairs. Not only that, it adheres directly to skin, which mimics the long-lasting effect of microblading. The fluid formula is able settle into the skin, which allows the product to last a full 24 hours! No joke, those strokes are there to stay!
And the four shades—is this product one for every brow colour?!
Unlike pencils, powders and waxes, which often have a heavier payoff, brow pens tend to have formulas that are more sheer, which allows for much more flexibility and buildability. Brow Microfilling Pen is available in four shades that can flatter different brow tones ranging from light to medium to deep, depending on how the product is layered, and the desired brow effect!
Final Q: what’s your go-to brow look for the summer, and how can we achieve it ourselves?
This summer’s go-to brow trend is all about the effortless, feathered brow, that look real in the sun! Rather than leaning toward pomades and powders for a more shaded look, opt for more precise-tipped products that can create natural hair-like strokes, which will blend in with natural brow hair. What’s the secret to creating easy, instantly feathered brows? Start with Brow Microfilling Pen in your true match shade. Begin by filling any sparse areas of the brow, by using the flick of a wrist in an upward motion. Next, top up the brow hair by brushing through a volumizing tinted fiber gel, like Gimme Brow + to add realistic dimension and texture. Lastly, flaunt and set the brows using a long wear clear brow gel, like 24HR Brow Setter. It’s the perfect finishing touch to any brow, especially a feathered one!
Win! A Benefit Brow Microfilling Pen Prize Pack!
We have a winner! Congrats Aimee S. of Mississauga, Ontrario, who will receive a Benefit Brow Microfilling Pen prize pack including one Microfilling Pen in the winner’s desired shade, one Gimme Brow + in the winner’s desired shade, one 24 HR Brow Setter, one Benefit-branded makeup bag and one Benefit-branded tote bag!
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August 11th, 2020 at 3:52 pm
Thanks for the chance! @natalievana
August 11th, 2020 at 9:20 pm
This would be a life changer, my brows are too thin! @mmsittie
August 12th, 2020 at 11:22 am
This is rather neat; my wife would really like it
August 12th, 2020 at 11:47 am
I tried to have my eye brows done and she made a mess of them. They have sort of grown back but the end as we age go and they are gone. This could really Help me a great deal.
August 12th, 2020 at 12:22 pm
love it and want one..
August 12th, 2020 at 12:36 pm
So amazing…. Love it!
August 12th, 2020 at 12:41 pm
My eyebrows are really thick and seem to be growing longer – I need help!
August 12th, 2020 at 12:51 pm
i hope that i am the lucky winner
August 12th, 2020 at 1:12 pm
Awesome prizes
August 12th, 2020 at 1:36 pm
I would love to have the right items to help my eyebrows look great. Thanks for the chance to win.
August 12th, 2020 at 1:41 pm
Looks great
August 12th, 2020 at 1:58 pm
Its such a hassle shaping your brows every day. This would make it much quicker and with a better result.
August 12th, 2020 at 2:25 pm
This pen makes brows look very natural
August 12th, 2020 at 2:27 pm
Nice eyebrows.
August 12th, 2020 at 2:46 pm
Can’t yet find the post on your IG I must be early @skeetersden
August 12th, 2020 at 3:08 pm
My wife would really enjoy this.
August 12th, 2020 at 3:23 pm
can’t find contest post
August 12th, 2020 at 3:41 pm
I would love win this so I could have perfect eyebrows.
August 12th, 2020 at 3:44 pm
Neat!
August 12th, 2020 at 4:19 pm
This method seems like the latest and greatest!
August 12th, 2020 at 4:20 pm
I’m K2dawne on IG
August 12th, 2020 at 4:21 pm
I have healthy brows, but there are some gaps. Like filling them in with a pencil and then combing through them and setting with gel.
August 12th, 2020 at 4:21 pm
I have healthy brows, but there are some gaps. Like filling them in with a pencil and then combing through them and setting with gel. @rosegrissom
August 12th, 2020 at 4:28 pm
I use Precisely My Brow Pencil to give my brows a fuller look – thanks for the generous contest & chance to win!! @exclusivelyerika
August 12th, 2020 at 4:47 pm
What a great prize package. As I get older my brows really need help
August 12th, 2020 at 4:48 pm
Would love to win thanks
August 12th, 2020 at 4:50 pm
Would love to win???
August 12th, 2020 at 4:56 pm
Dazzling to behold!
August 12th, 2020 at 5:12 pm
Thanks for another great giveaway. my sad brows could use these! @jcont1234
August 12th, 2020 at 5:21 pm
Love this as my brows are disappearing ❤️❤️❤️
August 12th, 2020 at 5:30 pm
i would love this! my eyebrows are so thin and need some ooomph!!
August 12th, 2020 at 5:36 pm
I know nothing about this product but it sounds exactly like what i could use as my brows are practically non-existant.
August 12th, 2020 at 6:26 pm
I love benefit brow products. So innovative. @dawnalees
August 12th, 2020 at 6:36 pm
I absolutely need these in my life! Such smart ideas to help people like me that need eyebrow help! @benchmark.faria
August 12th, 2020 at 6:43 pm
I have a scar on my right eyebrow that is a pain to try and fill in. This product looks like it might just work. Thanks for the generous giveaways!
August 12th, 2020 at 6:48 pm
I’d SURE love to try this, as I have a thyroid disease (Hashimoto’s) that I believe along possibly due to my age (I’m 53) caused my eyebrows to thin out enough that they’re noticeable and I have been using an eyebrow pencil for the past 5 years now, like my late grandmother used to do. I’ve even contemplated one day getting my eyebrows tattooed so as to make them look nice and natural again. This looks like it would be a great prize to win!
August 12th, 2020 at 7:26 pm
I have so many bald spots in my brows and would love this as a solution:) @carlysug
August 12th, 2020 at 7:32 pm
think this is just what I need as have low thyroid for past 12 years and no outter eyebrow
August 12th, 2020 at 8:07 pm
Would love to try!
August 12th, 2020 at 8:24 pm
I would love to try this to help my thin eyebrows.
August 12th, 2020 at 8:52 pm
I’m obsessed with this look!! Can’t wait to try it, I really need help filling in the brows in a more natural looking way! @janicfeth
August 12th, 2020 at 9:04 pm
Love to win this to improve my ‘brow’ look!
August 12th, 2020 at 10:26 pm
I’ve been “brow-challenged” for years – this would really help!
August 12th, 2020 at 11:31 pm
Love to try this pencil.
August 12th, 2020 at 11:44 pm
Hope I win, would love to try this, my brows need a remake
August 13th, 2020 at 12:48 am
Would love to try this product and keep my brows looking natural. @pearliesofwisdom
August 13th, 2020 at 12:54 am
Cannot wait to try it out. @cakebakingmama
August 13th, 2020 at 2:37 am
Great product! My brows are very thin & light..would love to try out this product!
August 13th, 2020 at 3:15 am
Love it @carolecraftycorner
August 13th, 2020 at 4:09 am
I’ve heard so much great things about this product, I would love to try it. @zolaroses
August 13th, 2020 at 5:25 am
Love to try it for my clumsy hands !
August 13th, 2020 at 12:08 pm
I style my brows with a “naturally defined” look! I use Benefit’s Precisely, My Brow Pencil to shape and then a tinted brow gel to hold. So easy! IG: @sarahmariejay Fredericton, NB, Canada
August 13th, 2020 at 12:34 pm
love this
August 13th, 2020 at 3:40 pm
Need help..hardly any eyebrows…
August 13th, 2020 at 4:40 pm
I’ve tried most everything on my pale, spindly brows, this looks great ? @featherell
August 13th, 2020 at 4:41 pm
I need this! ? @featherell
August 13th, 2020 at 5:56 pm
I have lost some of my brows. I could really use some thing like this to make them look better and give my self a better brow. We all need help with this I do
As we age our brows need a better look
August 13th, 2020 at 9:58 pm
I like my eyebrows full , sometimes get them feathered a little .I apply my natural color brown eyebrow pencil even though I am greying. I would love to win your pacjage. Thanks for your generosity. @bromley9090
August 14th, 2020 at 2:29 am
I like the straight style, feel more natural look @tailienchen
August 14th, 2020 at 2:32 am
This method seems easy to apply. love to try. @york525win
August 14th, 2020 at 2:35 am
Wow, such good product, my daughter will love it @bee50coop
August 14th, 2020 at 4:28 am
Entered IG handle @jammie604
August 14th, 2020 at 4:40 am
I usually don’t do anything with my eyebrows,
August 14th, 2020 at 5:13 am
I love Benefit products and currently use Gimme Brow! This new microfilling pen sounds amazing too! Entered on Instagram: lucky_cdub. Fingers crossed!
August 15th, 2020 at 5:38 pm
This would be perfect! I would love to win this Benefit Brow Pen Prize so I could finally have nice eye brows.
August 15th, 2020 at 8:06 pm
My brows definitely need the TLC after years of over plucking ! @sbabij
August 16th, 2020 at 11:39 am
Thanks for the chance. My eyebrows could definitely use the extra Care
August 16th, 2020 at 11:41 am
My eyebrows are screaming for this. Would love to win .
August 16th, 2020 at 11:55 am
Thank you, i always like to dtyle my eyebrows dark and full @luzyguntersmith
August 16th, 2020 at 2:29 pm
My brows could definitely use this product
Over plucked in my teens and ruined my brows forever.
August 17th, 2020 at 11:13 am
I would love to try this with my brows! Sounds like a fun and awesome product!
IG: @heidicr
August 17th, 2020 at 8:04 pm
Thanks for the chance!
IG: henglish123
August 17th, 2020 at 10:29 pm
I love benefit cosmetics! ( Instagram handle ivymandias )
March 12th, 2023 at 12:41 pm
I have oily skin and have been tattooed and micrbladed several times
The first time the Technion shaved natural brows and put them higher! It faded doom andy natural brows never came back! I would do anything to make the faded and red brows look ok
March 12th, 2023 at 12:42 pm
I think oily skin is the reason nothing works
Any help please