Calling all eyeliner lovers, makeup artists, cream eyeshadow wearers, brow enthusiasts and pot eyeliner fans! The brand that brought you Tattoo Liner, one of the best-selling eyeliners of all time, has launched a new efficient format that solves for three product needs in one! We chatted with KVD Vegan Beauty artistry educator Luis Carrero aboutthe new KVD Vegan Beauty Super Pomade, a 3-in-1 vegan eyeliner, brow and shadow in 17 shades that gives you the power to personalize your look any way you want, in any shade you want! —Vita Daily
Hi Luis! Please tell us a bit about yourself to start.
I’ve been a makeup artist for over 10 years now and I’ve come to realize I can never get enough! I love learning new techniques and about new products. I never keep beauty secrets … I always tell my friends, co-workers and clients about all the treasures makeup can give them. I am the happiest when I feel and look my best, that’s what I want for others as well—to feel good and look good with it!
We’re so excited about the launch of KVD Vegan Beauty Super Pomade! What do you love most about this 3-in-1 vegan eyeliner, brow and shadow?
I absolutely LOVE that Super Pomade is the most long-wearing formula I have ever used! I can count on it for any look, whether it’s a simple winged liner, a full on smoky eye or feathery brows (a TRUE 3-in-1). What seals the deal for me is that it’s vegan, humidity-proof, waterproof and easy to apply.
How does this product address how many users’ apply their makeup daily?
Pomades can be intimidating, especially if you haven’t use one before. But that’s the reason I reach for Super Pomade daily: it’s so easy to use. It has a creamy gel like texture with incredible pigment. This allows you to use it with ease and get a lot of control. So it’s fantastic for beginners and artists alike!
Vegan, what?! Why was it important to make this product totally vegan?
This product has extreme performance and super pigment payoff, the formula is totally vegan so you can count on it to last all day long and it’s made with cruelty free ingredients. All of our products from KVD Vegan Beauty are high performance and 100 per cent vegan and cruelty free!
What are your top tips for using KVD Vegan Beauty Super Pomade?
- Less is more with Super Pomade; start with a little and add more if needed.
- My must-have tool is our Pomade Brush, which is perfect for eyeliner and brow as it has a firm and sharp angle for precision.
- Application wise, I always pick up a small amount using the end of my Pomade brush, then use the Super Pomade lid as a way to remove excess product and evenly saturate the angle brush.
- You can create any look you desire with our range of 17 shades!
How does the product hold up against summer heat and sweat?
So let me begin by telling you I’m a runner and running has helped my mind and body through lockdown and quarantine. I’ve been enjoying that intense cardio with three-mile runs every day and I am dripping in sweat at the end of it. My brows and liner are still there and looking just as great as when I first applied! I’m always amazed by the long-wear performance Super Pomade has and that I can trust it for whatever I’m doing! It’s a product that once you try it, you wonder how you lived without it. A true love!
Tough question: your personal favourite of the 17 shades is what?
This is tough … but I’m going to pick two, I CANT HELP IT! My everyday go-to is Ebony because I use it for my brows and eyeliner, it’s that perfect shade of dark chocolate/espresso, which is so flattering for daytime. My second favorite is Aubergine—my goodness this is such a fun sexy shade that looks fantastic on every skin tone! It’s deep plummy hue really makes eyes stand out. I often use it as a base for smoky eye looks, a true gem!
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