This year we’ve seen a rise in violence toward women, unemployment in female-dominated industries and heightened child-care responsibilities. That’s why The Body Shop is committed to empowering women and girls everywhere, by revolving its annual holiday campaign around Gifts that Give Back.
The Body Shop has partnered with the Canadian Women’s Foundation in an effort to help those who are marginalized and often a target of gender inequalities. The Canadian Women’s Foundation is Canada’s public foundation for gender equality. It supports diverse women and girls to move out of violence, out of poverty, and into confidence and leadership. This year, The Body Shop has partnered with 16 Canadian activists and influencers to help amplify the cause: think Shayla Stonechild , Breanne Williamson , Sarah Anne and Avery Francis. The Body Shop’s $50,000 donation will go toward the Out of Violence programs, which help ensure women and girls get the support they need now and into the pandemic’s aftermath by providing:
- Emergency shelter and second-stage shelters to women and their children escaping violent homes
- Sexual assault response and care
- Legal information and court support
- Programs for children who have witnessed violence in the home
- Counselling and safety planning
- Prevention efforts to stop the cycle of violence before it starts through healthy relationship programs for young people of all genders
Here’s how you can help: along with gifts that give back, you can take action and participate in the 16 Days of Activism Against Gender-Based Violence to help raise awareness and advocate for change. This campaign takes place every year between now and December 10th, which is Human Rights Day. —Vita Daily
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