It’s Time To Rethink #WhatComesFirst In Your Skin-Care Routine (Win!)

Get ready to rethink what you thought you knew about healthy, glowing and all-around great skin—including how you go through the steps of your daily and nightly care routine.

In launching the fifth generation of its bestselling First Care Activating Serum ($117 at Sephora), Korean beauty brand Sulwhasoo is challenging us to reconsider #WhatComesFirst when we step up to the bathroom sink. As a prepping serum, First Care is uniquely designed to use immediately after face washing, as an incredibly effective way to boost the effect and absorption of subsequent products applied. To recap: wash face, apply prepping serum and then continue on with your skin-care routine.

New And Improved First Care Formula

The best part of this added step? With more than 23 years of research, the new iteration of the First Care Activating Serum has been improved with total anti-aging benefits with the five carefully selected cocktail of herbs—lotus, white lily, Soloman’s seal, peony, and rehmannia—that make up the Golden Ratio blend of JAUM Activator™. The combination of these five signature herbs in the new formula helps to improve hydration, radiance, translucency and resilience just to name a few.  In an 8-week independent consumer study that included more than 500 women from around the world, 99% reported overall satisfaction, with 96% seeing visible results on lasting moisture, nourishment, healthy glow, soothing properties, and the boosting properties of skincare products used in next steps!

Make Your Skin Care Routine A Ritual

Known for signature application and massage techniques that bring peace and harmony to stressed-out skin, Sulwhasoo has even created a gorgeous First Peace Ritual with First Care that you can do at home:

1. Warm 2-3 pumps of First Care Activating Serum to palm of hands
2. Cup hands and slowly bring them up to the face
3. Take a deep breath and inhale the early scent to begin the First Peace Ritual
4. Begin applying serum in circular motions, starting with the nose area and massaging evenly on the skin
5. Using the palm of hands, gently press the serum to cheeks, forehead, around the eyes, and chin until completely absorbed
6. Wrap face with both hands to complete ritual

First Care Activating Serum Hacks

Sulwhasoo has created a series of videos, from Triple Face Yoga to Neck Care, Healing Shower Care and Cooling Pad Care, to help you “hack” the First Care Activating Serum and better incorporate it into your skin-care/beauty routine. Also recommended: complete your skin care regiment with Sulwhasoo’s Essential line, which consists of powerful herbs and rich antioxidants like goji berries, red ginseng to address dryness, skin texture and loss of elasticity.

Win! A $117 Bottle Of Sulwhasoo First Care Activating Serum

Congrats Kristina Z. of Baden, Ontario, who will receive a $117 bottle of Sulwhasoo First Care Activating Serum! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.