Big news ahead of Earth Day: BEAUTYCYCLE, the first beauty take-back and recycling program accepting all brands of beauty packaging at a major retailer in Canada, launches today at Nordstrom!
Each year, more than 120 billion units of plastic packaging are produced by the global beauty industry, but less than 9 per cent gets recycled. To help solve for this, Nordstrom is offering customers the option to bring in any brand of their empty beauty product packaging to Nordstrom’s Canada stores, where the company is using TerraCycle Zero Waste Boxes to recycle beauty waste and packaging in all retail locations. Through this program (previously launched across the U.S. in 2020), Nordstrom aims to take back 100 tonnes of hard-to-recycle beauty packaging by 2025!
Here’s how it works: Starting April 6, bring your empty beauty products to any Nordstrom Canada store to be recycled. BEAUTYCYCLE boxes will be available in the beauty department. Just drop your old beauty items into the box and Nordstrom will send the content of these boxes to TerraCycle, where they are cleaned and separated into metals, glass and plastics. Those materials are then recycled based on the material composition. For example, plastics are recycled into a wide range of new products including park benches and picnic tables, while metals are reused!
Talk about a fashionable recycling depot! —Vita Daily
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