Custom Airstream, a boutique Québécois design company, drew eyes worldwide when Madonna showcased their airstream lounge at a recent family barbecue. In an Instagram video replete with kids, cowboy hats and pink flamingos, the Queen of Pop and her brood struck a pose in the highly bespoke 1975 Airstream Sovereign 31-foot converted for LuXeStream, a Chicago-based company renting the #glamping vehicle for corporate and private get-togethers.
The 1975 Airstream Sovereign rivals a five-star hotel with its wraparound custom leather couch and matching armchairs, retractable 50-inch TV monitors, mini bar and ice bin, heated floors, a tufted wall with custom lighting fixtures, premium sound system, and custom under carriage lights. The space also turns into an exclusive cigar lounge thanks to its unique design features: a custom-built humidor and state-of-the-art commercial air purifiers. This model was brought to life for $200,000 USD, with other custom builds ranging from $150,000 to $500,000 USD.
Founded in 2010 in Montréal, Québec, Custom Airstream offers commercial airstream customization, using top-quality materials and design innovation to transform a modest travel trailer into the ultimate mobile business space. While Custom Airstream keeps a low profile, their international clientele sprawls across industries: food and beverage (Dacha Beer Garden), hospitality (MGM Mirage and The Ameswell Hotel), cosmetics (L’Oréal) and fashion (TANE Mexican jeweler). Every design is unique and customized to their client’s needs—which, in Madonna’s case, meant family fun on four wheels.
Custom Airstream has had a relationship with Madonna since 2014, when they partnered on a personal project Madge hosted in the Hamptons. “We’re beyond excited to be part of Madonna’s fun family moment,” shares David Schirmer, VP sales and marketing at Custom Airstream. “We woke up to a flood of phone calls, email and social media messages. People have been knocking down our door—it’s been overwhelming in the best way possible. It’s such an honour for our humble Québec company to add a little magic to Madonna’s American Life!” —Vita Daily
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