Here’s some minteresting news. We’ve found a mint that promises to freshen your breath, well, better. Mintier is the first and only oil-based breath mint, with 120 servings per bottle. Made with only premium, clean ingredients to give you long-lasting fresh breath, customers are raving about Mintier fresh breath on-the-go, at-the-office, in their purse/bag, in the car, after coffee, out for dinner and beyond! We chatted with founders Jessica and Rhaelyn to find out why! —Noa Nichol
Hi Jessica and Rhaelyn! Please tell us a bit about yourselves to start.
We met working at a tech startup in Toronto called ClearCo (formerly Clearbanc), where we were working long hours, having tons of coffee, and a handful of mints all the time. It never occurred to us why we were having handful after handful and yet never really achieved that fresh breath feeling. Then, one day, Jessica got stuck on the GoTrain and turned the pack of mints over to read the ingredients, and there it was. Sugar was the main ingredient, and it turns out that most mints and gum are actually over two-thirds sugar and/or sugar alcohols. When she got home she looked up the effects that sugar has on breath and oral health, and it all finally made sense. Sugar feeds the oral bacteria in our mouth that causes bad breath, so really these mints are just making bad breath even worse. She brought the idea to Rhaelyn and we knew that we had to make a mint without sugar or sugar alcohols. We had no idea where to start, but we knew we wanted to explore.
When and why did you launch Mintier? What niche were/are you aiming to fill?
Mintier is a first-of-its-kind product solving a universal problem, bad breath. When we learned that sugar was the main ingredient in traditional breath mints we questioned what that does to our oral health. It turns out sugar feeds the oral bacteria in your mouth, making your breath worse and at an accelerated rate. So why are breath mints up to 99% sugar?! We created a 100% natural alternative that is the world’s first oil-based breath mint. With 120 servings per bottle, and each serving lasting up to 60 minutes, this is the type of breath mint you can rely on and has been deemed a game changer by our customers. From participating in Arlene Dickinson’s VenturePark Labs accelerator program in 2021, to being fully funded on Kickstarter in less than 24 hours last September, to finally launching Mintier in November of 2021, we are hitting the ground running and making sure everyone has the kind of fresh breath they feel confident with!
What products do you currently offer, and what makes them unique?
Mintier was created to be the world’s first oil-based breath mint, made with six natural food grade oils that all promote oral health and have specific functional benefits. Mintier’s clean ingredients allow our oil-based breath mint to be vegan, keto friendly, gluten-free, non-GMO, and also Made in Canada!
What’s one (or two!) fact(s) about the sugar found in most traditional breath mints that you wish everyone knew?
One thing that truly blew our minds was that sugar feeds bad breath. Since sugar is the main ingredient in traditional breath mints, these mints are quite literally making our bad breath worse!The next fact that was crazy to us, was that “sugar-free” means that the sugar is replaced with sugar alcohols. Xylitol, Maltitol, and Sorbitol are most common replacements. When you hear it out loud, it really doesn’t make sense!
How does the “oil” in Mintier work, and what makes it better for breath?
Fun fact! Sugar is the binding ingredient that binds ingredients into the traditional mint/tablet form so it was impossible to make a tablet without sugar. Since sugar feeds bad breath, it was our entire mission to take the sugar and sugar alcohols out of breath mints which is why Mintier is the first oil-based breath mint. The oil brings a new texture to the breath mint world, but it’s extremely palette-cleansing and many of our customers call it their “walking mouthwash”! Each of our six natural ingredients were chosen for their specific oral care properties and health benefits to promote oral hygiene.
Final, personal question: in your opinion, why is having fresh breath key?!
CONFIDENCE! There are so many cases when we use Mintier before speaking with someone and it gives me that assurance and confidence that my breath is fresh. For us, that looks like walking into a meeting, going on a date, meeting up with friends, heading into an appointment, and even a little extra freshness when we’re on the go or working at the office!
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