Roots Canada could not be more excited to share its newest launch, Beaver Canoe! To celebrate the 40th Anniversary of Canadian brand Beaver Canoe, Roots is reviving the classic style of the iconic logo just in time for the outdoor summer season.
Founded in 1982 by legendary outdoorsman Omer Stringer, Beaver Canoe was inspired by life on the water and trails of Algonquin Park. Omer spent summers at his camp teaching kids, including the Roots founders, how to paddle. Beginning with finely crafted canoes, Beaver Canoe tells the story of exploring the Canadian landscape and getting lost in all the beauty it holds. Designed by Richard Male, Roots brings this unforgettable logo back for its 40th anniversary. A logo that has connected to so many people over the decades and feels like coming home. The collection of sweatshirts, T-shirts, sweatpants and shorts was carefully created using sustainable fibres—100 per cent organic cotton and french terry—for a lighter relaxed fit.
Get your Beaver Canoe (back) on as of June 14! —Vita Daily
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