Haunt And Flaunt With Pop Culture Costumes

While I absolutely adore Halloween, you will never catch me watching a scary movie….ever. What I love most about spooky season is the imagination that so many people put into their costumes. Whether it’s a funny yet obscure reference, a trending cultural moment or something so out of the box you just have to say “wow!” there’s something about Halloween that allows people’s creative juices to overflow. 

But if you’re like me and are having a hard time nailing down the perfect look to wear to your Halloween party, start where inspiration turns into action: head to Pinterest!

This year people are coming to Pinterest in search of pop culture-inspired Halloween costumes. From movies to TV to Canada’s beloved “Sk8er Girl,” people seeking the trendiest costume ideas are looking to Pinterest and creators. After impressively successful showings, Halloween-related search terms around shows like Stranger Things and Inventing Anna saw a spike on Pinterest. And this year isn’t just about celebrating solo – Pinterest searches for couple/bestie costumes including searches for Euphoria’s dynamic duo as well as Graceland’s power couple have also increased.

If you can’t decide who to be for the spookiest day of the year, look no further than Pinterest’s top 10 trending costume ideas for 2022¹:

1. Stranger Things costume ideas +22X
2. Elvis and Priscilla costume +19X
3. Patrick Bateman costume +18X
4. Top Gun costume +6X
5. Anna Delvey costume +5X^²
6. Harley Quinn halloween costume +4X
7. Avril Lavigne halloween costume  +3X
8. Dani Hocus Pocus costume +3X
9. Maddie and Cassie Euphoria costume +3X
10. Lord of the Rings halloween costumes +2X

While I think I now have a few tricks up my sleeve thanks to Pinterest, if full on costuming isn’t your thing but you still want to get in the Halloween spirit, consider leaning in to a few easy makeup ideas, like these artistic eyeliner ideas from the super talented Toronto-based creator, MUAKhads. I remember one particular year I was feeling less than eager to sport a head to toe Halloween look and opted for a cute lion-inspired makeup look I found a tutorial for on Pinterest. 

Whatever your level of Halloween spirit, know that Pinterest has got you covered – no matter if you’re trick or treating or sneakily costume repeating! Enjoy the season, stay safe and most importantly, have fun with the costume you create! —Alexandra Nikolajev, Global Senior Lead, Creator Content and Partnerships at Pinterest

¹ Pinterest internal search data; Global; July 17th, 2022 to August 15th, 2022 vs July 17th, 2021 to August 15th, 2021

² Pinterest internal search data; Global; July 17th, 2022 to August 15th, 2022 vs June 17th, 2022 to July 16th, 2022