Flowerbomb’s New Face

An 18-year-old fragrance is getting a fresh new face.

Last week, Viktor & Rolf announced Emily Ratajkowski, New York Times best-selling author, actress, model, activist and entrepreneur, as the face of the new Flowerbomb campaign. A worldwide best-seller, Flowerbomb has single-handedly disrupted the perfume world, setting the standard for floral gourmand fragrances and signaling a new chapter of fragrance femininity. Ratajkowski, in her first collaboration with the brand, appears in the fragrance’s film short directed by filmmakers Torso Solutions, featuring imagery artistically directed and captured by photographers Inez & Vinoodh. In it, she explores the extraordinary power of transformation pushed to the extreme. A story of metamorphosis unfurls through a glitchy explosion of flowers and a call to “unleash your fem-power”.

Flowerbomb was originally created by Olivier Polge, Carlos Benaim, Domitille Michalon Bertier and Dominique Ropion. Top notes are tea, bergamot and osmanthus; middle notes are orchid, jasmine, rose, freesia and African orange flower; base notes are patchouli, musk and vanilla. Read on to find out how you can win a 50ml bottle of your own! —Vita Daily

Win! A 50ml Bottle Of Flowerbomb!

Congrats Carina S. of Chilliwack, BC, who will receive a 50ml Bottle Of Flowerbomb! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.