Styling your baby hairs are all the hype right now. A-list celebrities like Rihanna and Zendaya have rocked the look on red carpets from the Oscars to the Grammys. If you want to take part in today’s hottest hair trend, lay your edges with Petite ‘n Pretty’s Featherlight Clear Mascara & Brow Gel. We chatted with Petite ‘n Pretty’s founder and CEO, Samantha Cutler, to get more tips! —Vita Daily
When and why did you launch Petite ‘n Pretty?
I launched Petite ‘n Pretty in summer 2018 to encourage girls and boys to sparkle outside the lines while exploring, expressing, and embracing individuality with products developed just for them. Blending my background as a product developer and mother, with the playful glimmer of my hometown of Beverly Hills, each product provides a beyond high-quality beauty interaction with youthful shades and textures.
What niche were/are you aiming to fill? What products do you currently offer, and what makes them unique?
The creative freedom that came with my first beauty experience sparked from those special moments at my mother’s vanity as a child. Years later, those memories came to life once again, watching my own daughter light up when playing with makeup. It wasn’t long before I realized that the products my daughter was using were far from created for her, leading me to create Petite ‘n Pretty, a brand specifically for the next generation. Petite ‘n Pretty currently offers makeup, skincare, hair & body products, merch/apparel, a newly launched subscription box, and virtual summer camps. All products are dermatologist and paediatrician approved, cruelty-free, nut free, and made in the USA.
Styling your baby hairs is all the hype right now; who are some celebs who have rocked this hair trend recently? How about historically?
Jennifer Lopez, Kim Kardashian, Rihanna, Tracee Ellis Ross, Yang Mi and more! Recently the TikTok video went viral of North and Chicago doing each other’s edges.
When was the style first popularized, and by whom?
Josephine Baker in the 1920s.
What are some classic and cutting-edge ways to style our baby hairs?
With one giant loop, wavy spirals, sideburn loops, etc. with the remaining hair down or in an updo.
Your product, Petite ‘n Pretty’s Featherlight Clear Mascara & Brow Gel, is perfect for achieving the baby hair-styling trend; why is that, and can you walk us through the steps?
The Petite ‘n Pretty Featherlight Clear Mascara and Brow Gel is perfect for achieving the baby-hair styling trend with its petite sized wand applicator. The weightless texture and barely-there finish make it the perfect formula to create a totally tame, polished look that will stay in place all day.
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