Building on the success of its first Édito by Simons collection, the family-owned retailer is launching a new high-end capsule of elegant pieces from around the world that offer the perfect balance between style and comfort.
Available online and in stores, the spring range features 10 beautifully designed pieces, from a minimalist point-collar trench coat to a poplin belted tiered shirtdress, inspired by the greatest icons of fashion history and craftsmanship. All pieces are made of high-quality textiles, carefully selected by the Simons team, from fashion studios in Europe and Canada. While the first collection was minimalist, with basic garments in neutral colours, this second iteration features sophisticated pieces in rich colours and bold patterns, silky shimmering fabrics and feminine prints. The clothing is versatile and timeless; not only do the pieces in the collection complement each other, but Simons’ designers have ensured they work perfectly with those from the previous collection. This approach allows you to maximize the use of clothing by putting together multiple outfits, for day or evening.
“The success of the first Édito collection relates to our female customers’ interest in high-quality pieces that stand the test of time,” said Richard Simons, VP Buying at Simons. “This is the main reason we launched the second collection; it reaffirms our commitment to high-end fashion. It also demonstrates our agility and ability to develop exclusive products with our exceptional team of over 175 designers, creators and experts from the international fashion scene.”
Artisans from around the world were involved in the production of the garments: the knitwear for the dress is knitted in Peru, the denim for the trousers comes from Morocco, and the poplin for the blouse that will make its return to the shelves is made in Italy. The two Italian silk-printed pieces and the dark grey skirt are designed in Vancouver, while the long-sleeved jumper available in two colours is made in Ontario.
Don’t miss your chance to snag one of these gorgeous creations—or all 10, if you wish! —Vita Daily
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