Quiet Luxury: What It Is & How You Can Achieve the Look

HBO’s Succession inspired the quiet luxury conversation. Instead of logos or bold prints and patterns, understated and elevated basics–otherwise known as quiet luxury–are trending. The aesthetic consists of minimalist pieces that give you a sleek, polished look. The trend is all about wearing logo-free pieces that are well-tailored and have a high price tag.  Celebrities who are known for sporting a quiet, luxurious style are Sofia Richie, the Olsen twins, and Gwyneth Paltrow.  If you are looking to shop for some quiet luxury pieces, here are some brands to check out. —Mursal Rahman

The Row

Founded in 2006 by Ashley Olsen and Mary-Kate Olsen, The Row focuses on using premium fabrics and meticulous craftsmanship. The brand sells timeless pieces that are understated. They sell all the basics you need like turtlenecks, blazers, trousers, and more.

Ralph Lauren

Want to look preppy and polished? You can never go wrong with Ralph Lauren. Shop for cozy cable knit sweaters, elegant handbags, and must-have transitional pieces like trench coats and jackets.

Burberry

One of the main characters on Succession was spotted wearing a tartan Burberry tote bag that retails for $2,890. The character described the bag as “ludicrously capacious.” There’s no doubt that Burberry is a great spot to buy posh wardrobe staples. And, not everything has Burberry’s iconic check. The T-shirts, sweatshirts, skirts, and outerwear are all logo free.

Celine

If you want to achieve a quite luxury look you can’t go wrong with Celine. Look office-chic with their collared shirts and silk blouses. Complete the look with one of their military jackets and their Taillat pants. Of course, don’t forget about their handbags. They’re simple and sophisticated.

Hermès

There’s nothing more luxurious than Hermès. While the brand offers some louder pieces you can also find simple everyday pieces like t-shirts, high-waisted pants, pencil skirts, and more. Their products are known to be made with high-quality materials that will last you a lifetime.