This August, Montreal-based luxury fine jewelry brand Birks introduced malachite into its Birks Dare to Dream collection. Malachite, a vibrant green gemstone known for its striking appearance and unique striations, is often referred to as the stone of transformation and evokes positive change. The new Birks Dare to Dream Malachite pieces celebrate new beginnings and are a reminder to dare boldly and dream freely. We chatted with Birks senior director of marketing and communications Katie Reusch to learn more. —Noa Nichol
Hi Katie! Please tell us a bit about yourself to start.
Born and raised in Montreal, my career in marketing and communications focuses on luxury fashion and beauty.
This August, Montreal-based luxury fine jewellery brand, Birks, introduced malachite into their Birks Dare to Dream collection; what is malachite, and what makes it special/unique?
Malachite is an opaque, vibrant green gemstone that is a basic carbonate of copper. Malachite is known for its unique grooves and ridges. These vibrant layers and distinctive swirling patterns make each piece one-of-a-kind, including the new pieces in the Birks Dare to Dream collection
What malachite pieces are included in the collection?
We have launched five new additions featuring malachite to the Birks Dare to Dream collection:
- Birks Dare to Dream Malachite and Diamond Large Circle Pendant in 18k Yellow Gold, $5,550 CAD
- Birks Dare to Dream Malachite Ring in 18k Yellow Gold, $3,500 CAD
- Birks Dare to Dream Malachite Barrel Pendant in 18k Yellow Gold, $3,450 CAD
- Birks Dare to Dream Malachite Huggie Earrings in 18k Yellow Gold, $4,100 CAD
- Birks Dare to Dream Malachite and Diamond Small Circle Pendant in 18k Yellow Gold, $3,650 CAD
Malachite is often referred to as the stone of transformation and evokes positive change; how did/does this inspire the new designs?
As you mentioned, malachite is believed to represent change, renewal, and personal growth. The Birks Dare to Dream collection was similarly designed to celebrate new beginnings and to serve as a reminder to those who wear it to dare boldly and dream freely. Adding malachite pieces to the collection was a natural fit. Together, the designs embody the beauty of transformation and serve as a reminder of the endless possibilities and boundless creativity that resides within all of us.
What are some of the other inspirations behind the designs?
A recurring motif used throughout the Birks Dare to Dream collection is the signature mesh design. This pattern mirrors the geometric ceiling of the first Birks store, which was opened in Montreal in 1879.
Tough question but, personally, what is your favourite malachite piece from the range, and why? How would you style it?
I tend to wear mostly neutrals in my wardrobe, but I’m all about playing with texture and shape. That’s why accessories are my go-to for adding a pop of colour and making a fashion statement. My top pick from the malachite assortment is the Birks Dare to Malachite and Diamond Large Circle Pendant in Yellow Gold. This pendant perfectly captures the maximalist jewellery trend.On the long 32-inch chain, I would style the medallion over a white blouse or vest to create a contrast between the colourful pendant and the classic white backdrop. Alternatively, I might wrap the chain twice for a more contemporary layered look. The deep and earthy tones of malachite complement the autumn palette, and it’s the perfect way for me to add that touch of colour to my outfits without straying too far from my minimalist aesthetic.
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