On a recent Friday night in Manhattan, Longines, the 191-year-old Swiss watch company, transformed Gotham Hall into a magical secret garden to celebrate the launch of the Mini DolceVita collection.
Special guest Jennifer Lawrence, Longines’ newest Ambassador of Elegance, unveiled the Mini DolceVita to an international guest list, including American World Cup alpine skier and Longines Ambassador of Elegance Mikaela Shiffrin, South Korean singer, actor and model Suzy, supermodel Barbara Palvin, actor Sara Waisglass and content creator Valeria Lipovetsky.
With a discreet rectangular 21.50mm x 29mm stainless-steel case, the collection features 11 new models including six references with diamond settings. Available with a classic stainless-steel bracelet and white dial, the Mini DolceVita also introduces a range of sumptuous pastels—green, ivory, blue and pink—featuring matching straps and dials.
Lawrence’s relationship with watches bloomed prior to her partnership with Longines, when her brother-in-law gave her an heirloom timepiece as a wedding gift.
Known for her classic style choices, Lawrence feels that elegance always looks better when it is a little more effortless, like a quiet luxury, and that the Mini DolceVita is the perfect accessory to go from daytime casual to black tie and formal.
Discover the new Mini DolceVita collection (starting at $2,400) available at select Maison Birks locations and MaisonBirks.com.
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