An exciting announcement today from Swiss performance brand On. In collaboration with LOEWE, the label is announcing a brand new shoe: the Cloudtilt, launched this morning.
Blending luxury design with Swiss engineering, the all-new Cloudtilt is a lifestyle shoe made to move. Inspired by the endless, expressive possibility of movement, this is On’s first lifestyle range to incorporate CloudTec Phase: a computer-generated midsole technology for a smoother, ultra-lightweight ride. Fine-tuned using Finite Element Analysis software that simulates walking stress on the legs and feet, the Cloudtilt is precision-crafted to provide superior cushioning for long days on your feet.
Featuring a knitted sock construction, speed laces and LOEWE x On collaborative branding, the Cloudtilt boasts a streamlined design. With an outer sole crafted from EVA foam that minimizes the use of rubber and an engineered mesh upper made from 99% recycled polyester, the Cloudtilt marks the latest chapter in LOEWE x On’s commitment to performance and sustainability. As an added bonus, all packaging is made from 100 per cent recycled industrial materials. Sole, sole good.
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