He’s back! Zeddy, the beloved stuffed bear that captured the hearts of Canadians for decades, is back in plush form and available for purchase at Zellers, in-store starting Friday, October 27, and online beginning October 30. Check out some fun furry facts about Zeddy below:
- Zeddy’s extraordinary journey began in 1986 when he was born on a frosty, clear day in the woods of Northern Canada. He made his first appearance at a Zellers store in Winnipeg. Very quickly he became a beloved and cherished figure.
- Zeddy’s look has evolved over time – from a plush white sweater in the ’90s, then switching to a bright yellow sweater in the 2000s, Zeddy’s charm endured. Now, in 2023, Zeddy returns with a brand new look, sporting a vibrant Zellers red shirt, featuring an updated typeface.
- What sets Zeddy apart is not just his charming appearance but his enduring commitment to spreading joy. In his initial years, Zeddy was a staple in Zellers stores, delighting children and families wherever he went. He brought smiles to birthday parties, made hospital and school visits, and participated in various community and charitable events.
- “Zeddy Banks” at cash registers encouraged customers to donate pocket change to support children’s charities across the country.
- Zeddy also embraced special campaigns and events, from sporting hockey jerseys to donning a Santa Claus costume with a beard. He even wore a custom astronaut suit for the annual “Zellers Moonwalk,” which raised funds for the now-named Cystic Fibrosis Canada.
And just when you thought your heart could not get any warmer, with every purchase of Zeddy at $15, $5 will go to support Zeddy’s amazing friends at Campfire Circle, a charitable organization that brings healing through happiness to kids with cancer or serious illness and their families. —Vita Daily
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