Marking A Boss Milestone

It’s a beauty milestone: BOSS Bottled Elixir is the newest launch from BOSS, marks the 25th anniversary of the iconic BOSS Bottled Eau de Toilette. With one bottle sold every four seconds worldwide, the original BOSS Bottled is a timeless symbol of sophistication. BOSS Bottled Elixir takes this legacy to new heights, offering an unmatched olfactive experience. We chatted with perfumer Annick Menardo to learn more. —Vita Daily

How would you describe the new BOSS Bottled Elixir? Who is it for, and what makes it a worthy 25th anniversary fragrance?

BOSS Bottled Elixir is an intense ambery and woody fragrance. I wanted to approach the gourmand family 25 years later in a more contemporary way with an overdose of vanilla notes sophisticated by a strong patchouli signature and a rich ambery background.

Long-term, what do you think has contributed to the continued success of BOSS?

I strongly believed in the idea of a gourmand scent and more specifically, the apple strudel association: cooked apple, cinnamon and vanilla were notes that I thought would appeal to the BOSS man of the time, reminding them of the comforting smell of home-cooked meals. I am just happy to still smell this fragrance on people in the street, it became a classic and I am proud of it.