15 Best New Beauty Launches Of 2024 To Date

Three months into 2024 and there are already so many incredible beauty launches we just have to talk about. When it comes to the best new beauty launches of 2024 so far, these are the top-trending items across various haircare, skincare and makeup categories (at every price point!) that you should immediately add to cart. —Samantha Vecchiarelli

St. Tropez Suprême Violet Bronzing Mousse ($62)

If you love maintaining a gorgeous sun-kissed glow all year round, this new St. Tropez Supreme Violet Tanning Mousse is a must-try! As the brand’s richest, darkest, deepest olive tan yet, this self-tanner is changing the game when it comes to offering users a luxe at-home tanning experience. It’s also customizable- simply rinse off the formula after 8 hours for optimum results or rinse it off in 30 minutes for a lighter tan.  

Benefit Cosmetics Precisely, My Brow Detailer Microfine Waterproof Eyebrow Pencil ($34)

The secret to naturally filled-in brows is the brand’s latest Benefit Cosmetics Precisely, My Brow Definer, which features a 0.8-millimeter tip that’s perfect for adding just the right amount of detail to your brows. Thanks to the product’s creamy texture that’s super simple to apply and blend out, you can easily build up your brows to your desired shape and depth. 

Revlon Illuminance Serum Tint ($21.97)

This is makeup that actually improves your skin- what’s not to love? The brand’s new Illuminance Serum Tint features light to buildable coverage and is infused with skin-loving ingredients such as; Ginger Root Extract, Vitamin C + E, and Triple Hyaluronic Acid. It’s the perfect everyday go-to.

MILK MAKEUP Cooling Water Jelly Tints ($33)

MILK MAKEUP broke the internet when the brand launched its innovative Cooling Water Jelly Tint Lip + Cheek Blush Stains earlier this year. Available in 4 unique shades, these tints feel cooling when applied to the skin or lips and feature a fun bouncy jelly texture. You can easily build up the intensity with this product to your desired finish- plus, it lasts all day! 

Kylie Cosmetics Lip Butter ($26)

Say goodbye to chapped lips and hello to the softest lips of your life with the new Kylie Skin Lip Butter. It features a hydrating Moisture Barrier Complex as well as Shea Butter and Jojoba Seed Oil to ensure lips feel moisturized for up to 24 hours. Plus, it is formulated to help visibly improve the look of lip lines.

DESIGNME Gloss.Me Hydrating Treatment Mask ($30)

The latest DESIGNME Hydrating Treatment Mask is ideal for an at-home pamper session because it’s the key to ultra-smooth and glossy hair in just minutes. If your hair is frizzy, dry, or damaged, a special blend of oils helps to add shine while hydrating the hair from root to tip. It also feels super lightweight when applied! 

COVERGIRL Outlast Lip Stain ($9.99)

This new lip stain went TikTok-viral when it launched this year because it’s a buildable high-impact lip color that offers a stunning satin lip stain finish. Not only is it transfer and kiss-proof, but it has a weightless feel that’s long-lasting. Use it as a lipliner for all-day wear or fill in the lips for a beautifully stained look thanks to the pen-like applicator.  

Pixi Beauty +Hydra Lip Treat ($10)

This is the brand’s latest affordable, moisturizing lip balm tint that offers a wash of sheer tint on the lips. Plus, it’s formulated to hydrate, smooth, and soften lips thanks to a blend of Shea Butter, Avocado Oil, and Hyaluronic Acid.

Maybelline New York Lifter Plump Plumping Lip Gloss ($15.29)

Spice up your lip combo with this year’s hottest chili pepper-infused formula from Maybelline New York. CAUTION: This lip plumper keeps lips ultra-hydrated and glossy but it really brings the heat! Available in multiple shades.

NYX Professional Makeup Pro Fix Stick Concealer ($13.96)

This new concealer went viral on social media and it’s easy to see why! Thanks to a range of shades infused with hyaluronic acid, you can correct, conceal, and brighten in just a simple swipe! Featuring crease-resistant and buildable coverage, there are 6 color correctors to shop from, plus 18 complexion shades to help conceal and brighten. 

Dermalogica Pro-Collagen Banking Serum ($125)

A skincare must-have for promoting, protecting, and preserving your skin’s collagen, this new serum features a go-to blend of Collagen Amino Acids, Carnosine Dipeptide, and antioxidants. It is also formulated to help support visibly plumper, softer, hydrated, more resilient, and more luminous skin, overall.

Nudestix Nudescreen Blush Tint SPF 30 ($34)

Say hello to Nudestix’s latest launch, Nudescreen Blush Tint SPF 30. With spring and summer right around the corner, this is the ultimate all-in-one that you can use as a cheek, lip, and eye tint- while also helping protect you from the sun! This is because it’s made with 100% mineral non-nano zinc oxide, which helps protect your skin against broad-spectrum UVA/UVB. As a result, it’s the ideal hybrid makeup-meets-skincare product that will take you from season to season. Plus it’s clean, reef-safe, vegan, and contains no chemical sunscreens. 

Rhode Pineapple Refresh Daily Cleanser ($45)

Upgrade your everyday skincare routine with the latest Rhode Pineapple Refresh Daily Cleanser, which is specially formulated with polyglutamic acid, green tea extract, and pineapple enzyme to help remove makeup, dirt, and other impurities. Ideal for morning and evening use- as well as sensitive skin- these ingredients don’t strip the skin but help to ensure soft, bouncy skin day or night! 

L’Occitane en Provence Artichoke Body Cream ($84)

The latest L’Occitane en Provence Artichoke lineup features a must-try product- the Artichoke Body Cream. A luxurious addition to any body care routine, this massage cream is infused with ingredients such as artichoke leaf extract and is formulated to help promote firmer-looking skin. For best results, it’s recommended to try using a Gua Sha to apply the product as it can help enhance boy contours.

DEALBODIES HIGH GEAR AHA CLARIFYING BODY WASH ($38)

This brand is taking the personal care industry by storm with its premium, waterless formulas that feature clean, impactful ingredients. The new DEALBODIES Clarifying Body Wash is the ultimate body essential designed to improve skin’s elasticity and boost overall radiance thanks to a nourishing, ceramide-rich formula your skin will seriously thank you for.