A Yummier Way To Get The Benefits Of Bone Broth (Win!)

We’ve long heard about the benefits of bone broth: highly nutritious, it may protect the joints, reduce inflammation, heal the gut, aid sleep, support weight loss and more. Based in Canada, the duo behind Beck’s Broth have developed an innovative collection of bone broth-based drinks, infusing organic, pasture-raised bone broth in beverages like coffee and hot chocolate. We chatted with founder Beckie Prime and COO Domenique Mastronardi, to learn more. —Noa Nichol

Bone broth coffee and hot chocolate are such unique concepts! What inspired you to combine bone broth with these popular drinks?

As a registered holistic nutritionist, I have always been passionate about the intersection between good health and good taste. When I discovered bone broth, a magical liquid that could support gut health, nourish the body and provide a clean source of protein, I wanted to find a way to help others incorporate it into their diets.

I set out to create a collection of bone-broth based drinks that would be fun and delicious to drink, starting with my favourite go-tos, Hot Chocolate and Coffee.  I knew that if I could find a way to marry the benefits of bone broth with the comfort of these drinks, I would have a drink that people would really look forward to drinking. I found a remarkably neutral-tasting bone broth that allowed the decadent and smooth flavours of the drinks to shine through. From here, Beck’s Broth was born.

Can you share a memorable moment or story from your journey of creating Beck’s Broth that perfectly captures your brand’s spirit?

At Beck’s Broth, we totally believe everything happens for a reason. A few months ago, Domenique, our COO, and I were at a networking event to learn more about investment. I was having a conversation with a gal from an investment firm, and after we were done, a Dragon’s Den producer overheard what we were chatting about and encouraged us to apply to the next season! Just last week, we filmed with the Dragon’s and are waiting to hear if we go to air in the Fall. We always knew we would want to audition one day, but this encouragement from the producer was exactly the nudge we needed to make that leap.

Building a cult-like following is no small feat. What are some of the most creative ways you’ve engaged with your community?

I live and breathe Instagram, sharing daily behind-the-scenes glimpses into the business world and the realities of running a foodie business. I personally welcome every new follower, making them feel truly part of our journey – because they are. This approach has been invaluable, creating a special connection with our audience. Sometimes, if they are close by, I even invite them over for tea in my backyard. Getting to know my community has been one of the most rewarding elements of running this business.

Your products are the first of their kind in the market. How do you handle the challenges of educating consumers about the benefits of bone broth in their daily drinks?

We understand our product requires more education than others, so we focus on discussing it extensively on social media and showcasing it in stores and at events. So much of it is perception… people know about bone broth but they don’t really understand what makes it so great. There’s also disbelief that something like bone-broth hot chocolate or coffee is going to taste good. One of my favourite things to do is in-person sampling, I love being there for that moment when a skeptic tastes a drink ans is just in shock of how good it is. Also, people love learning about new things and passing knowledge along. Many of our customers discover us through their friends and family. These referrals are so important to small businesses, and we are honored to have fans that love our product so much they want to spread the word too!

As you prepare to expand into the U.S. market, what are some of the cultural differences you’re excited to explore and adapt to with Beck’s Broth?

The health and wellness market in the US is highly developed and moves quickly! We can’t wait to dive into these trends and become a part of it. There seems to be a huge appreciation for luxe wellness brands (#Erewhon) – and we are confident that this is a market that will embrace Beck’s Broth.

We also know that engagement and storytelling is hugely important in the U.S. market. We specifically hired the best of the best to help with our creative branding and strategy and our agency Wonderkind, based in Austin, TX has been instrumental in helping us shape our vision. They have created the most fun and trendy packaging and photos for us, bringing the brand to life. We’ve gathered an audience just through the gals at Wonderkind and we’re happy to finally be able to get our product in their hands.

Also, some of our favourite creators are based in the U.S and it’s our dream to get a decadent cup of Beck’s Broth in their hands! At the end of the day, we believe in making wellness fun and easy. The more people we can support, the better!

If you could collaborate with any other brand or celebrity to create a new bone broth-based drink, who or what would it be and why?

Kate Glavan. I think she’s totally aligned with the way we view wellness. Wellness isn’t supposed to be restricting in any way, it’s about doing anything that makes your body and mind feel and work better. Kate Glavan works with a lot of brands that are making thoughtfully-made products to elevate your day and it would be a dream to get her to try bone broth since I’ve seen her drink it on socials before!!

Sustainability and sourcing are key elements of your brand. How do you ensure that your ingredients are both top-notch and environmentally friendly?

Before starting Beck’s Broth, we knew this brand could only thrive if we built relationships with ingredient suppliers we could trust and so, getting to know our suppliers personally has been a crucial part of our growth. Quality matters, and we want to nourish our community with only the best.

Any recipes you could share with us that use your products?

Our favourite way to enjoy our hot chocolate is over ice with a splash of oat milk. Bone broth seriously shouldn’t taste this good. But don’t take our word for it, try it yourself!

If you want something a little more ‘fun’, below is a recipe for our Beck’s Espresso Martini:

2 ounces Vodka
2 ounces Kahlua
1 sachet Beck’s Broth Instant Coffee
1 cup water
Scoop of ice

Pour all ingredients in a Martini shaker or use 2 cups, give it a good shake for lots of froth, and strain out ice. Serves 2.

Win! A Beck’s Broth Prize pack!

Congrats Louise G. of Quesnel, BC, who will receive two cartons of Beck’s Bone-Broth Hot Chocolate! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.