As June has come once again, we’re showing pride through our actions, intentions, love and lifestyle. 10 brand initiatives and fabulous limited launches in haircare, beauty and wellness present us with inclusive releases, encouraging us to embrace our identity and give back to the larger LGBTQIA+ community in the spirit of the month. —Julia Dumbrell
JVN: Come As You Are
A limited edition Pride 2024 set, the Celebrate Your Best Hair Set features all of our top faves from every JVN collection ($113). With a brand mantra to offer clean, cruelty-free, sustainable and affordable haircare for all, JVN invites their followers to forever come as they are.
DESIGNME x CHATTERS: Friends of Ruby
In a celebration of beauty and community, DESIGNME x CHATTERS proudly unveil an exclusive limited edition of its iconic HOLD.ME Three-Way Hairspray for the month of June ($29). Driven by a shared commitment to make a difference in partnership with Friends of Ruby this collaboration is a beacon of empowerment and acceptance, represented through an incredibly versatile hairspray.
ColourPop: The Trevor Project
This Pride month, ColourPop is hosting a storefront dedicated to Pride-themed makeup essentials. 10% of the proceeds from the loud and proud cosmetics featured, like their spectrum of sparkly jelly eyeshadows, will be donated to The Trevor Project throughout the whole month ($13).
M·A·C: VIVA GLAM
A limited-edition eye palette loaded with 40 new and bringback shades, the 40 shades of pride Eye Shaw Vault by MAC gives a heartwarming 100% back, to support M·A·C VIVA GLAM’s mission of LGBTQIA+ equality ($200).
Danessa Myricks Beauty: Love Is Love
Known for promoting beauty with no boundaries, Danessa Myricks Beauty says Love Is Love through the special edition All Over Face Palette ($65). With a mesmerising array of shimmering multi-chrome tones, it was designed to honour the inclusive spirit of LGBTQIA+ community.
Peace Out: The Trevor Project
Peace Out’s acne formula we know and love now comes in a limited-edition Progress Pride flag colorway, with 16 dots ($19). As a portion of sales support The Trevor Project, the focused treatment is just as effective in reducing the risk of irritation and minimising breakouts overnight.
VIGYL: Rainbow Railroad
In the spirit of Pride, VIGYL has partnered with Rainbow Railroad by donating $10 from each Hanlan’s Candle sold online to the global non-profit organization. To date, sales of the Hanlan’s Candle have raised $5,000 for Rainbow Railroad, igniting summer vibes with ‘super hot’ notes like Pistacho, Jasmine and Coconut ($52).
Bluebella: Outright International
Bluebella is championing inclusivity and self-expression with an incredible lineup of impactful Queer talent who showcase pieces from Bluebella’s vibrant new swimwear collection like the Shala Triangle Bikini Top ($74). A proud partner of Outright International for the second consecutive year, the brand is donating 10% of its swimwear profits during Pride Month to support Outright International’s vital work for LGBTQIA+ communities.
Smartwool Canada: Pride & Remembrance Run
Providing health, wellness and cultural support, Smartwool Canada is proud to partner with the Pride & Remembrance Association, as the bronze sponsor of the Toronto foundation’s Run on June 29. Releases like the Run Zero Cushion Pride Rainbow Print Low Ankle Socks will keep runners moving throughout this wonderfully supportive, inclusive and diverse event ($23).
MoveActive: Minus18
Add a touch of pride to daily movement with MoveActive‘s Love Wins collection, featuring socks with embroidered rainbows and festive grips ($16). For every pair of Love Wins socks sold during Pride Month, MoveActive will donate $1 to Minus18 in support of their incredible work in promoting education and inclusivity.
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