Parfums Christian Dior announced its new superstar muse today: icon Rihanna, whose immeasurable talents, remarkable beauty and universal appeal now embody the world of J’adore.
The fragrance has been present for women all over the world, brilliantly and faithfully, for over two decades. It is the perfume of a powerful, liberated and independent woman, which resonates with Rihanna’s personal story, one she has made her own, wearing it as an emblem of boldness and seduction.
The adored legend, chart topping musician and model of empowerment, once again pairs up with long-time friend Steven Klein, for a new campaign to be revealed on September 1.
“Being the new face of J’adore is both an honor and a mission,” says Rihanna. “This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Adds Véronique Courtois, CEO, Parfums Christian Dior: “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
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