Ever wonder why there are so many lipstick launches this year? It’s not just about trends—it’s the “lipstick effect”! This concept, coined by Professor Juliet Schor in her 1998 book The Overspent American, suggests that during tough economic times, women treat themselves to little luxuries like lipsticks. These affordable pick-me-ups offer an emotional boost without breaking the bank. When money is tight, women might stop buying expensive beauty products and instead splurge on luxe lipsticks to flaunt in public. Leonard Lauder, chairman of Estée Lauder noticed that there was an increase of lipstick sales in 2001 after 9/11 and another uptick in sales in 2008 after the recession. The theory resurfaced again in 2022 while many were recovering from the financial effects of the pandemic. Since then the cost of living has undeniably risen and it seems like makeup brands have noticed because this year has seen a surge in new lip product launches. If you’re thinking of adding a new lippie to your collection here’s what we think of this year’s lip launches! —Mursal Rahman
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick
Charlotte Tilbury released new shades in her satin shine formula. Shades include 90s Pink, Candy Chic, and Icon Baby. These are all wearable pink shades are are pigmented and have a lovely shiny finish.
$47.50, sephora.ca
YSL Loveshine Lip Oil Stick
If you like a moisturizing formula with a high shine finish then you will love YSL’s Loveshine Lip Oil Stick. It has a creamy buildable formula that feels buttery soft on the lips.
$61, sephora.ca
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
If you’re a fan of Fenty’s Bloss Bombs (I mean who isn’t) then you will love these new gloss sticks from the brand. These gloss sticks are extremely creamy and feel very smooth on the lips. Made with vitamin E and shea butter these gloss sticks have a beautiful shiny finish.
$34, sephora.ca
MAKEUP BY MARIO MoistureGlow Plumping Lip Serum
MAKEUP BY MARIO released new shades of their MoistureGlow Plumping Lip Serums. The new shades include Watermelon Glow, Strawberry Glow, Tangerine Glow, Cherry Glow, and Pomegranate Glow. These lippies feel super moisturizing while also giving a subtle plump to the lips. They have a dewy shiny finish that any gloss girl will love.
$33, sephora.ca
HAUS LABS BY LADY GAGA PhD Hybrid Lip Glaze Plumping Gloss
These new lip glosses from HAUS LABS are great to pop in your bag while you’re on the go. They have a hydrating non-sticky formula with a sheer colour payoff.
$36, sephora.ca
PATRICK TA Major Volume Plumping Lip Gloss
PATRICK TA’s plumping lip glosses come in two formulas. All 12 shades come in a sheer formula and a rich formula. These babies look pretty on the lips. They give your lips a gentle plump and hydration boost—no stinging or burning as some other lip plumpers do.
$35.50, sephora.ca
Summer Fridays Lip Butter Balm for Hydration & Shine
Summer Friday’s Lip Butter Balms are not new but they released new shades this year. The new shades are Iced Coffee and Birthday Cake which was a limited edition shade. These lip balms have received lots of attention on social media and the hype is real. Their fun to put on, moisturize, and make the lips feel soft.
$32.50, sephora.ca
Maybelline New York Lifter Plump Plumping Lip Gloss
The Maybelline Lifter Glosses are phenomenal and as of this year they come in a plumping formula. Formulated with Maxi-Lip and chili pepper these glosses have a tingly sensation that slightly enlarges the lips. If you’ve used the original formula you know they have great colour payoff.
$10.96, amazon.ca
L’Oréal Paris Matte Resistance Liquid Lipstick
If you like liquid lipstick and want something lightweight and pigmented then these L’Oréal lipsticks are for you! They are extremely long wearing so if you don’t need to reapply as often as other lip products. These lipsticks feel velvety smooth on the lips.
$11.37, amazon.ca
Revlon ColorStay Limitless Matte Liquid Lipstick
Revlon’s new matte liquid lipsticks don’t smudge or bleed. They’re pigmented and long-lasting.
$17.49, shoppersbeauty.ca
Pixi + Hydra LipTreat
If you like something with a sheer colour payoff then try Pixi’s new +Hydra LipTreat. They give the lips a natural flush of colour. Made with hyaluronic acid these babies look great underneath a clear lip gloss.
$10, pixibeauty.com
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