Joe Fresh & Indigenous Artists Unite For Orange Shirt Collection Supporting Reconciliation

To commemorate the National Day for Truth and Reconciliation on September 30, Joe Fresh has proudly partnered with Indigenous artists, Chris and Greg Mitchell of Born In The North, to create a special orange shirt collection. The collaboration represents an important step in honoring Indigenous culture and supporting the ongoing journey towards reconciliation in Canada.

The collection features beautifully designed orange shirts, available in adult, kids, and toddler sizes, all created by the Mitchell brothers, who drew inspiration from their Mi’kmaq heritage and the diverse Indigenous cultures across Canada. These unique designs are a powerful representation of remembrance, education, and the strength of Indigenous communities.

But the impact of this partnership goes beyond fashion. Joe Fresh is donating 100% of the proceeds from the collection to the Gord Downie & Chanie Wenjack Fund (DWF). This fund, named in honor of the late musician Gord Downie and Chanie Wenjack, a young Anishinaabe boy who tragically died while escaping a residential school in 1966, is dedicated to raising awareness and building connections between Indigenous and non-Indigenous people in Canada. Their mission aligns with the Truth and Reconciliation Commission’s calls to action, encouraging all Canadians to participate in reconciliation.

Joe Fresh’s commitment to the DWF is a longstanding one, and the opening of their first Legacy Space at the President’s Choice Circle office in Brampton, Ontario, on June 12 further solidifies this partnership. The Legacy Space provides a safe and inclusive environment for discussions about Canada’s true history, offering education and fostering understanding.

By purchasing one of the orange shirts, customers are supporting a meaningful cause, with all proceeds going directly to the DWF’s efforts. This initiative allows Canadians to actively engage in the movement towards reconciliation and contribute to vital awareness and education campaigns.

The orange shirts are available in select stores and online at joefresh.com, making it easy for families across the country to participate. With a gender-free design and generous sizing, these shirts are meant to be worn by anyone, symbolizing unity and inclusivity. The collection offers a way to not only reflect on Canada’s history but also take action in supporting Indigenous communities moving forward.

Join Joe Fresh, Born In The North, and the Gord Downie & Chanie Wenjack Fund this September 30 in raising awareness, sharing stories, and wearing orange to honor the survivors and victims of residential schools. Together, we can contribute to a brighter and more inclusive future for all peoples in Canada. —Vita Daily