This summer, two of the world’s most beloved brands, Coca-Cola and OREO, are making history with an unexpected but thrilling collaboration. Get ready to experience a fusion of flavors and fun as these iconic names team up to deliver a one-of-a-kind treat. On September 9, the partnership will officially unveil two limited-edition products that are sure to become instant favorites: a unique sandwich cookie and a refreshing zero-sugar beverage. This collaboration isn’t just about taste; it’s about celebrating the joy of friendship with a creative twist. Plus, there’s a digital experience that lets you and your bestie sync up your musical tastes for an unforgettable bonding moment. Stay tuned for all the exciting details, because this is one summer surprise you won’t want to miss! Check out our interviews with both brands below! —Vita Daily
Coca-Cola Spokesperson
Coca-Cola has a history of iconic collaborations. What made OREO the perfect partner for this limited-edition pairing, and how does this collaboration align with Coca-Cola’s brand values, especially the concept of “Real Magic”?
For decades, Coca-Cola has been a pioneer in the beverage industry. Given its legacy, it was only a matter of time before it teamed up with another iconic brand to bring together the devoted fan bases in a playful collaboration that heroes both brand equities and unique taste. Coca-Cola OREO Zero Sugar Limited Edition is the newest drop from Coca-Cola Creations, Coca-Cola’s global innovation platform. Coca-Cola Creations brings to life the philosophy of ‘Real Magic’ – celebrating the intersection of music, gaming, sports, culture and more. Each Coca-Cola Creations drop is defined by innovation, exploration and imagination, and the values at their heart – uplift, optimism, and authenticity – nod to the Coca-Cola brand’s core beliefs. Through collaborations like this, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca-Cola.
The Coca-Cola OREO Zero Sugar limited edition beverage is a unique twist on a classic drink. Can you walk us through the process of creating this beverage, and how you managed to balance the traditional Coca-Cola taste with the distinctive flavours inspired by OREO cookies?
The collaboration between Coca-Cola and OREO has been in the making for some time now, as both brands wanted to ensure the collaboration was a perfect combination of the Coca-Cola and the OREO brand equities. The flavour innovation team at Coca-Cola worked to put a twist on the iconic Coca-Cola flavour they know and love, with a balance of the chocolate cookie and creme filling that is beloved by OREO fans. And to deliver the Coca-Cola taste in the OREO cookie, one of the wafers is made with Coca-Cola syrup to give fans the experience of an ice-cold Coca-Cola in every bite.
The partnership includes a digital experience with Spotify called ‘Bestie Mode.’ How does this initiative enhance the collaboration, and what role does technology play in creating connections between Coca-Cola and its consumers?
To bring besties even closer together, the “Bestie Mode Digital Experience,” created in partnership with Spotify, allows friends to merge their music tastes. All people need to do is scan Coca-Cola and OREO products and follow the steps to sync up their music preferences with friends and generate a custom playlist. This initiative not only enhances the collaboration between Coca-Cola and OREO by combining the fun of music and taste, but also highlights how technology can create deeper connections between Coca-Cola and its consumers. Through the Coca-Cola Creations platform, we’re always looking for ways to blend digital and physical experiences, and this partnership with Spotify is a perfect example.
This collaboration is being launched in Canada. What makes the Canadian market particularly receptive to such innovative and playful brand pairings?
As a global innovation platform, Coca-Cola Creations reimagines our much-loved Coca-Cola taste into different culturally inspired editions that resonates worldwide – including right here in Canada. This innovative and playful brand pairing adheres to our core values of being authentic, optimistic and uplifting to Canadians. This approach allows the brand to connect with consumers in ways that resonate across both physical and digital spaces.
As Coca-Cola continues to explore new flavours and collaborations through Coca-Cola Creations, what can fans expect in the future?
Will we see more partnerships with iconic brands like OREO? Coca-Cola OREO Zero Sugar is the seventh Coca-Cola Creation in Canada. While we can’t share specific details about what’s next, Coca-Cola is always looking for ways to connect with fans through innovation and immersive digital and physical experiences.
OREO Spokesperson
OREO is known for its playful and innovative products. What inspired this collaboration with Coca-Cola, and how does it reflect OREO’s ongoing commitment to pushing flavour boundaries?
We know the love for OREO is strong, and as another iconic brand, Coca-Cola was the perfect brand to team up with as besties. This limited-edition flavour is a twist on two classics that we know fans love, showing Mondelez Canada’s commitment to constantly developing unique products and create playful experiences for consumers.
The OREO Coca-Cola Sandwich Cookie features a red and black design with unique embossments. Can you share the creative process behind this design, and how it contributes to the overall experience of enjoying this limited-edition cookie?
Each product has a captivating and sleek packaging which is meant to capture the best of both brands through an iconic collaboration that celebrates the spirit of what it means to be ‘Besties ’.
How do you see the partnership with Coca-Cola enhancing OREO’s brand presence, and what do you hope this collaboration will achieve in terms of consumer engagement?
Based on the excitement both brands have independently seen with past limited-edition collaborations, we’re confident that consumers will love Coca-Cola OREO Zero Sugar and OREO Coca-Cola Sandwich Cookie. This collaboration aims to create a buzz and drive consumer engagement through a unique and playful experience that resonates with fans of both brands.
The ‘Bestie Mode Digital Experience’ with Spotify is a unique aspect of this collaboration. How does this immersive experience align with OREO’s goal of creating moments of connection and joy for its consumers?
The “Bestie Mode Digital Experience” created in partnership with Spotify brings besties together beyond boundaries, creating playful moments of connection in the digital world. By merging music tastes with friends to generate a custom playlist, OREO fans can enjoy a first-of-its-kind musical experience that’s playful just like an OREO cookie.
With this being such a high-profile collaboration, what challenges did Mondelez Canada face in bringing these products to market, and how did you overcome them to ensure a successful launch?
The collaboration between OREO and Coca-Cola is the first of its kind for both brands and we’ve forged a bestie bond in the process. There were no notable challenges to highlight. OREO and Coca-Cola are proud to celebrate the power of connection and togetherness, and we’re excited to see ongoing fan reaction as people experience both products.
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