Health & Beauty

The Products Behind Fashion Week’s Hair Looks

September 27, 2024

ICYMI: Fashion Week sets the tone for upcoming beauty trends, and achieving runway-worthy hair at home is totally attainable with Aveda’s styling must-haves.

Aveda was behind some of the hair looks from the shows, including the Tibi Spring/Summer 2025 and Bad Binch TongTong Spring/Summer 2025, and now you can easily recreate these styles at home with the very same products used by top stylists. From sleek, high-gloss finishes to voluminous, texturized waves, Aveda offers the perfect toolkit to bring these runway styles to life.

  1. Light elements™ texturizing creme ($34)

The go-to product for stylists behind the scenes at the Tibi Spring/Summer 2025 show, this lightweight crème adds texture and definition without weighing down the hair, ideal for creating soft, piecey, and effortlessly tousled runway looks. “It’s an amazing product because the more you use it, the more hold and separation it gives you. The less you use, it just tames flyaways,” – Said Aveda Guest Artist, Frank Rizzieri.

  1. Invati ultra advanced™ thickening foam ($31.20)

Featured at multiple fashion week shows, this foam instantly thickens and lifts hair at the roots, creating the voluminous, full-bodied styles seen on the runway while promoting scalp health with continued use. “What I love about the new Invati Ultra Advanced Thickening Foam is that it’s amazing on fine hair. If you want a solid blow-dry on fine hair, this is it—it’s the best,” said Aveda Guest Artist, Frank Rizzieri.

  1. Be curly advanced™ curl enhancer cream ($28.80)

Featured on the Tibi Spring/Summer 2025 show, this cream enhances natural curls, providing definition and frizz control, making it perfect for achieving the soft, bouncy curls seen on the runway.

  1. Smooth Infusion™ Style-Prep Smoother ($28)

Used at the Bad Binch TongTong Spring/Summer 2025 show, this lightweight pre-style treatment fights frizz and defends against humidity for up to 12 hours, creating the sleek, smooth looks that ruled the runway.

  1. Control Force™ Firm Hold Hair Spray ($40)
    Used at the Bad Binch TongTong Spring/Summer 2025 show, this firm-hold hairspray was key to locking in long-lasting looks. It offers a strong, humidity-resistant hold without the crunch, perfect for maintaining intricate styles.
  1. Invati ultra advanced™ revitalizing scalp serum ($57.60)

A key product backstage at the Bad Binch TongTong Spring/Summer 2025 show, this serum invigorates the scalp and supports hair health, helping to create fuller, thicker-looking hair—perfect for achieving those voluminous, healthy runway styles. While it’s primarily a treatment, stylists also use it as a styling product, spraying it onto the roots, and blow-drying it in – it gives lovely volume.

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