The two hottest movies of the year—Beetlejuice, Beetlejuice, and Wicked—are making waves in the industry with the introduction of new and exciting merch to celebrate the launch of the films. Beetlejuice, Beetlejuice, which debuted on September 6th, 2024, is a nostalgic classic that follows the original horror comedy. Wicked is a musical fantasy that tells the untold tale of the witches of Oz. However, it is set to make its official debut in November.
In recent weeks, different brands have come forward to market these two popular movies through exciting merch drops, which involve strategically leveraging the movies’ themes, characters, and fanbases to create products that resonate with audiences. These collaborations not only help build excitement surrounding the films but also expand the films’ cultural impact.
Let’s take a look at the top-trending Beetlejuice, Beetlejuice, and Wicked exclusive and themed merchandise designed to spark conversations, generate buzz, and help enhance the overall viewing experience. —Samantha Vecchiarelli
Beetlejuice, Beetlejuice
NYX Cosmetics Beetlejuice, Beetlejuice Collection
NYX Cosmetics is celebrating the latest release of Beetlejuice, Beetlejuice with a whimsical and gothic collection of makeup that perfectly encapsulates the film. From a vibrant 8-pan color palette to a purple and green Swirl Butter Lip Gloss, NYX is serving up the most coveted looks of the season with products inspired by the latest installment of the film series.
Hot Topic Beetlejuice, Beetlejuice Destructed Sweater
This black and white striped sweater from Hot Topic features a destructed design and features the iconic phrase, Beetlejuice, Beetlejuice, Beetlejuice! This is a must-have addition to any closet for those who want to channel the infamous character in a cozy yet comfortable design.
Urban Outfitters Beetlejuice, Beetlejuice Original Motion Picture Soundtrack Limited 2XLP
If you’re a fan of the music from the latest installment, this Urban Outfitters exclusive soundtrack album to the Original Motion Picture, Beetlejuice Beetlejuice, is a must-add to cart. In true Beetlejuice fashion, the one-of-a-kind white and purple swirl vinyl features lime green splatters for a truly unique look.
Walmart Beetlejuice, Beetlejuice T-Shirt
This Beetlejuice, Beetlejuice graphic tee from Walmart is made of soft-touch fabric and features a comfy crew-neck silhouette. The retro design also offers a relaxed fit and is perfect for staying in to catch a double feature of the nostalgic film series.
Wicked
Forever 21 Wicked Jersey Dresses
Forever 21 recently unveiled an exclusive clothing collaboration with the highly anticipated film, Wicked. The collection, launching November 6th, includes two jersey dresses, and coincides with the movie’s world premiere this fall. The web-exclusive sequin jersey dresses are fashionable, and fun. Plus, they embody the enchanting spirit of the two distinct witches. One is inspired by Glinda while the other is inspired by Elphaba.
ALDO x Wicked Collection
The enchanting Wicked x ALDO limited-edition footwear, handbag, and accessory collection for both women and men is making waves online. Set to launch super soon, it features a variety of spellbinding designs created to add a touch of magic to every step, inspired by the latest film and characters. For instance, stunningly beautiful pumps, enchanting bags, and jeweled loafers are crafted in colorways that celebrate everything from Elphaba’s intriguing deep emerald shades to Glinda’s lovely pink outfits.
Aerie x Wicked Big Chill Crew Sweater
The super cute limited-edition capsule collection from Aerie features everything from hats to boxer shorts to sweatpants. For instance, you can shop this cozy crew sweater from the brand which features the caption “Pink Goes Good With Green” alongside a print of the lead characters from the latest Wicked film.
O.P.I x Wicked Nail Polish
O.P.I recently debuted a collection of nail polishes in collaboration with the highly-anticipated film. These polishes have been designed to capture the essence and themes of the movie through an assortment of unique colors, finishes, and packaging. For example, this Wicked deep green shade is called “Witch O’Clock.” As outlined on the website here, the collection features 12 nail shades color matched in classic Nail Polish and GelColor, as well as 9 Infinite Shine shades (including a GLOWING surprise). Plus, it includes 4 sets of xPRESS/ON tips.
H&M Wicked Boxy Printed T-Shirt
H&M launched a collection of Wicked-ly cool apparel and accessories in anticipation of the film’s debut. We’re loving this relaxed-fit Boxy Printed T-Shirt from the brand which features the movie’s leads, Ariana Grande (as Glinda) and Cynthia Erivo (as Elphaba). There’s even a stunning shoulder bag from the collection that highlights metal-appliqué detailing.
BÉIS x Wicked
This new BÉIS x Wicked collection is going to be super “popular” among fans of the film. This is because the exclusive capsule features exciting new colorways and designs that are inspired by Wicked. Explore and shop innovative BÉIS x Wicked items such as the new Carry-On colorway, Toiletry Kit, and Backpack, among others, from the brand’s latest launch. They are all designed to take a little magic with you. Our faves from the collection include the Carry-On Roller in Wicked Green and the Wicked Backpack in Wicked Pink.
Roots x Wicked Capsule Collection
Roots is releasing an exciting capsule collection in celebration of the iconic musical that is set to make its official debut on the big screen this November. Mark your calendars because the Roots x Wicked is launching on November 7th, 2024. It will include iconic pieces inspired by the film, such as sweat sets, a leather varsity jacket, and a cozy cardigan, among other must-haves!
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