Fashion & Shopping

How To Shop The “It” Colours Of Fall 2024

October 23, 2024

With a new season comes new “it” bags, trendy pieces, and of course, new colours. This fall, the focus is on timeless hues that seamlessly blend into your existing wardrobe. These are pieces you’ll want to wear for more than just one season. The key to smart seasonal shopping is to invest in trends that resonate with your style, rather than simply following the hype. Choose pieces that you’ll wear repeatedly, and that bring you joy each time. This fall’s “it” colours range from classic oxblood to an unexpected, fresh butter yellow all of which will make an impact on your look. —Alexandra Aulicino

Oxblood

Featured piece: Bottega Veneta Astaire Loafer 

Oxblood is a perennial fall favorite, often appearing under different names like wine, burgundy, or maroon. This rich, deep hue is as timeless as they come, making it an excellent colour to invest in. It exudes sophistication and will never go out of style, making it a wardrobe staple for years to come.

Style tip: Pair the Bottega Veneta Astaire Loafer with denim and a crisp white shirt for an effortlessly chic, polished look.

Army Green

Featured piece: Khaite Cate Bag

Army green is another returning fall staple. Its versatility and earthy tone make it a go-to shade for those looking to refresh their wardrobe. A simple swap of black pants or jackets for army green alternatives instantly makes your wardrobe feel fresh and season-appropriate.

For an unexpected twist, opt for the Khaite Cate Bag. Its neutral tone complements almost any outfit, adding a subtle pop of colour that feels effortlessly chic.

Bright Red

Featured piece: Cotton Citizen The Verona Turtleneck Maxi Dress

Bright red continues to dominate as the “it” colour season after season, and for good reason. This bold, vibrant shade is flattering, eye-catching, and exudes confidence. Whether it’s a full red suit, a statement dress, or bold accessories, this colour ensures you won’t go unnoticed.

Try the Cotton Citizen Verona Turtleneck Maxi Dress for a head-turning look. Pair it with tall boots and an oversized jacket for a daytime vibe or with stilettos and a sleek blazer for evening glam.

Chocolate Brown

Featured piece: Toteme Signature Wool-Cashmere Coat

The neutral of the moment, chocolate brown, brings a luxe and warm update to your wardrobe. While black and gray are reliable classics, chocolate brown introduces an unexpected richness to your fall outfits. It’s versatile enough to pair with nearly anything, yet distinctive enough to stand out.

Drape the Toteme Signature Wool-Cashmere Coat over your fall ensembles, and enjoy its staying power. We predict this colour will remain a staple well into the future.

Butter Yellow

Featured piece: Reformation Clara Cashmere Crew Cardigan

Perhaps the most surprising trending colour for fall is butter yellow. This creamy, soft hue typically evokes thoughts of spring and summer, but this year’s runways proved it’s perfect for fall too. Swap out your usual neutrals like cream and white for butter yellow to add a chic, contemporary touch to your look.

The Reformation Clara Cashmere Crew Cardigan is the perfect way to integrate butter yellow into your wardrobe. This cozy yet stylish piece will quickly become a go-to staple for the season.

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