Health & Beauty

These 10 Trending Cosmetics Are Made to Last

February 5, 2025

Blushing, bronzing and glowing into the new year, the trendiest of makeup products are those that won’t wear off through the season. Ten new releases were designed to stay all day, in must-have shades that suit chilly days. Shop our top picks for this ‘timeless’ beauty trend, below. —Julia Dumbrell

Saie: Glowy Super Gel

Step one for a hydrated, glowy radiance: theSaie Glowy Super Gel Lightweight Dewy Multipurpose Illuminator ($42). With Plant-Derived Glycerin, Olive-Derived Squalane and Rosehip Seed Oil, it will instantly give a glitter-free glow.

MILK Makeup: Hydro Grip Makeup Primer

MILK Makeup’s longwear gel makeup primer grips makeup for up to 12 hours and hydrates, ($52). It’s the best base to pair with our cosmetic favourites, giving a dewy finish with hyaluronic acid and niacinamide.

NARS: Light Reflecting Advanced Skincare Foundation

Now available in 15 new shades, NARS’ Light Reflecting Advanced Skincare Foundation is an innovative blend of makeup and skincare. The release instantly blurs imperfections and smooths the look of textured skin while helping conceal blemishes, dark spots, and redness ($70).

MERIT: The Minimalist Perfecting Complexion Stick

It’s not a foundation or a concealer, but the Minimalist Perfecting Complexion Stick from MERIT will replace both in a makeup bag ($52). It offers light-to-medium coverage that stays breathable all day, even doubling as a contour in the brand’s wide range of shades.

Saltyface: Freckle Paint

The Saltyface Freckle Paint offers the most natural looking freckles, a trend that’s lasted over many sunny seasons ($26). Giving a subtle statement, it’s easy to control the depth of color and size with this all-skin-type-safe applicator.

Rhode: Pocket Blush

For baby-soft cheeks and an all-day glowy, non-greasy finish, wake up the cheeks and lips with the new and coveted Rhode Pocket Blush ($24).

Makeup by Mario: Ultra Suede Sculpting Lip Pencil

The Makeup by Mario Ultra Suede Sculpting Lip Pencil creates the illusion of a fuller pout that won’t wear off ($39). It defines, sculpts, and limitlessly shapes the lips as a precise dual-ended pencil.

Summer Fridays: Dream Lip Oil

Summer Fridays has expanded their Dream Lip Oil collection with four stunning new shades: Bare Sand, Rose Bud, Midnight Berry, and Warm Beige ($35). Hydrating and softening with a blend of nine plant-based oils, they’re designed to protect and soothe dryness-prone lips.

U Beauty: The Manifest Set

For a limited time, U Beauty is featuring its subtle gold shimmer and signature vibrant red lip tints in an exclusive cosmetic bag ($163). Plumping and hydrating for all day wear, the products offer superior luster.

Fenty Beauty: You Mist Makeup-Extending Setting Spray

Fenty Beauty is setting the standard with its You Mist Makeup-Extending Setting Spray ($50). This high-performance product provides a durable and flexible hold for makeup while protecting skin against pollution and environmental stressors.

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