Paris Fashion Week became more than just a showcase of style—it transformed into a global stage for advocacy, inclusivity, and love. Tinder, the world’s most popular dating app, teamed up with fashion designer Willy Chavarria and the Human Rights Campaign (HRC) to make a bold statement supporting LGBTQ+ rights with a striking limited-edition sweatshirt and a meaningful social impact initiative.
Fashion Meets Advocacy
Willy Chavarria unveiled the exclusive “How We Love Is Who We Are” sweatshirt during his Paris Fashion Week runway show. This design serves as a powerful response to over 570 anti-LGBTQ+ bills introduced globally in the past year. Modeled by Chavarria himself, the sweatshirt boldly declares a commitment to freedom, identity, and love.
The sweatshirt is now available for purchase on WillyChavarria.com while supplies last, offering fashion enthusiasts an opportunity to own a piece of activism.
Tinder’s Support for Equality
Recognizing the critical need for solidarity, Tinder made a donation to the Human Rights Campaign in honor of Willy Chavarria’s advocacy. Melissa Hobley, Tinder’s Chief Marketing Officer, emphasized the company’s inclusive mission: “With over 20% of new Tinder users identifying as queer, we are proud to create a platform where everyone can express their authentic selves. This collaboration celebrates icons like Willy and reinforces our commitment to breaking barriers and championing connection without limits.”
A Call to Action Through Art
The collaboration extends beyond the runway, with artist Gustavo Garcia-Villa crafting visuals inspired by human connection and intimacy. These artworks will be showcased prominently in Paris and globally, encouraging viewers to join the movement for equality. The message? Love wins when we stand together.
The Intersection of Fashion and Culture
Willy Chavarria highlighted the transformative power of fashion: “Fashion reflects cultural and political climates and has the ability to inspire change. This campaign celebrates love in all its forms and makes a global statement that affirms identity.”
HRC President Kelley Robinson added, “Fashion and queer culture have always been closely intertwined. We are grateful for this partnership that uplifts the LGBTQ+ community, emphasizing our strength, resilience, and beauty.”
Join the Movement
This campaign is more than a collaboration; it’s a reminder that love transcends boundaries. Explore the collection and support the cause by purchasing the “How We Love Is Who We Are” sweatshirt. Together, Tinder, Willy Chavarria, and the Human Rights Campaign are creating a future where everyone is free to love without limits.
For more details or to shop the collection, visit WillyChavarria.com. —Vita Daily
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