The queen of reinvention is back—this time with denim. Beyoncé and Levi’s have teamed up for the second chapter of their REIIMAGINE campaign, Pool Hall, and it’s a masterclass in effortless cool.
Building on the buzz of Launderette, which reimagined a classic 1985 Levi’s ad, Pool Hall takes on the brand’s legendary 1991 campaign. Directed by Melina Matsoukas, the new film sees Beyoncé squaring off in a high-stakes game of pool against none other than Timothy Olyphant. The message? Levi’s denim is timeless, iconic, and made to be reinterpreted.
From the Ribcage Wide Leg jeans to the Braided Vest and Spade Trench Coat, Beyoncé’s Pool Hall looks are all about reinvention—think custom embellishments, bold styling, and signature attitude. “There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé says. “For the second chapter in our collaboration, we had even more fun reimagining the denim-on-denim narrative.”
With a global rollout across TV, digital, and social media, plus exclusive content from fashion’s top creators, Pool Hall is a full-on denim takeover. Ready to reimagine your Levi’s? —Vita Daily
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