Bubble Pops Into Canada—Founder Shai Eisenman On Making High-Performance Skincare Affordable

The wait is over—Bubble Skincare has officially landed in Shoppers Drug Mart and Pharmaprix across Canada! Known for its fun, no-fuss formulas that deliver real results, this clinically proven, dermatologist-developed brand is shaking up the skincare scene with accessible, high-performance products that don’t break the bank.

Founded by Shai Eisenman, Bubble has built a cult following thanks to its science-backed, community-driven approach to skincare. Now, with its debut in Canada, Shai is here to share why Bubble is the game-changer your skincare routine needs, how she’s redefining drugstore beauty, and what’s next for the brand. —Noa Nichol

Bubble Skincare has grown rapidly over the past four years—what inspired you to launch the brand, and what gap did you see in the skincare industry?

When I started working on Bubble, I was frustrated with how little innovation there was in the mass skincare space. Skincare at an accessible price point felt outdated, overly clinical, and didn’t really speak to consumers in a meaningful way. At the same time, prestige brands were charging high prices for formulas that weren’t necessarily better. There was this huge gap between what was affordable and what actually felt effective, exciting, and trustworthy.

Bubble was created to bridge that gap—bringing top-quality, science-backed skincare to mass retail in a way that felt fresh, engaging, and emotionally connected with consumers. But accessibility alone wasn’t enough. We knew that if we wanted to offer real, effective skincare, we needed to take it beyond trends and marketing. That’s why we built one of the most extensive dermatologist advisory boards in the industry, working with leading experts to develop and test every formula together with our in-house R&D team of chemists and product developers. Every product is derm-developed, clinically backed, and dermatologist-recommended, ensuring that it’s not just safe for sensitive skin but also truly effective.

At the same time, our community has always been at the heart of everything we do. We’ve worked with over 80K ambassadors to shape our products, packaging, and formulas—combining real consumer feedback with expert-driven research. That balance between science, accessibility, and community is what makes Bubble different. We’re not just making skincare more affordable; we’re making sure consumers have access to the kind of effective, dermatologist-developed formulas they deserve.

---

Accessibility and affordability are core to Bubble’s mission. How do you balance high-quality, dermatologist-tested formulas while keeping prices lower than prestige brands?

From the beginning, our goal has been to prove that great skincare doesn’t have to come with a high price tag. The key is being intentional about how we formulate, manufacture, and bring our products to market.

We work directly with top dermatologists and in-house R&D team of chemists and product developers to develop and test every formula, ensuring that our products are clinically backed, effective, and safe for sensitive skin. At the same time, we control our entire product development process, which allows us to invest in high-performance ingredients while keeping costs down. Instead of spending excessively on marketing and distribution—like many traditional beauty brands—we prioritize what actually matters: ingredient quality, dermatologist testing, and real consumer feedback.

We’ve also built an incredibly engaged community. That direct relationship with our consumers allows us to put our resources where they have the most impact—delivering high-quality, dermatologist-developed skincare at a price that makes sense

---

Bubble is rooted in community and consumer feedback. Can you share how customer insights have influenced product development and packaging decisions?

Everything we do starts with our community. Before we even launched, we surveyed thousands of people about their skincare struggles—what they loved, what frustrated them, and what they felt was missing. That feedback shaped our entire initial lineup, and it’s something we’ve continued with every new product we create.

One of the best examples of this is Cloud Surf, which exists entirely because our community asked for it. People loved Slam Dunk for deep hydration and Level Up for its lightweight, gel-based texture, but they wanted something in between—a moisturizer that was weightless but still nourishing. We took that feedback and worked with our in-house R&D team to create the perfect formula. But we didn’t stop there. Our community was involved in every decision—they chose the name, selected the packaging colors, and helped refine the product to make sure it was exactly what they needed.

We never assume we know what people want—we ask, listen, and build alongside them. That’s what makes Bubble different, and it’s why every product we launch feels like it was made with our community, not just for them.

---

Launching at Shoppers Drug Mart is a major milestone for Bubble in Canada—why was this the perfect retail partner for the brand?

Shoppers Drug Mart is such a natural fit for Bubble because it’s where so many Canadians go to discover skincare. Their shelves are filled with brands that people trust, and they’ve been instrumental in making high-quality beauty more accessible across the country.

Expanding into Canada has been something our community has asked for since day one, and we wanted to make sure we did it in a way that made Bubble easy to find and shop. With Shoppers, we’re able to meet our customers where they already are—whether they’re picking up their everyday essentials or exploring new skincare options.

---

Bubble’s formulations focus on gentle yet effective ingredients like hyaluronic acid, niacinamide, and peptides. What do you consider the hero ingredients in your lineup, and why?

Every formula we create is built with ingredients that work hard while still being safe for sensitive skin, but it’s not just about what’s in the formula—it’s about how it’s formulated. Skincare is a lot like baking. You can have the best ingredients, but if you don’t get the percentages and the process right, you won’t get the results you’re looking for. That’s why we don’t just focus on using great actives—we ensure they’re at the right levels, combined in the right way, and formulated for maximum efficacy without irritation.

Some of the hero ingredients across our lineup include:

• Niacinamide – One of the most versatile actives, it helps with oil control, brightens, and supports the skin barrier. It’s in so many of our products because it truly benefits all skin types.
• Peptides – Key for strengthening the skin barrier and promoting long-term skin health, which is why you’ll find them in products like Water Slide for hydration and barrier support.
• Hyaluronic Acid – Hydration is the foundation of healthy skin, so this humectant is a must. It helps skin stay plump, smooth, and balanced.

That balance between powerful actives and soothingingredients is what defines every product we create. We’re not just throwing in trending ingredients—we’re making sure they actually work together to deliver real, long-term benefits without overloading or irritating the skin. That’s the difference between a formula that just looks good on paper and one that actually transforms your skin.

---

Social media and influencer culture have played a huge role in shaping modern skincare trends. How does Bubble stand out in this highly competitive, fast-moving space?

We’ve always approached social media differently. Instead of chasing viral moments or relying on traditional influencer marketing, we focus on real education, real efficacy, and real conversations with our community.

Skincare trends come and go, but our goal has never been to be a “trendy” brand—it’s to build a legacy. That means creating products that stand the test of time, focusing on science-backed formulas that actually work, and building a community that trusts us, not just for what’s trending now, but for years to come.

Every product we create goes through a rigorous 2–3 year development process because it’s not just about launching something that fits a moment—it’s about making sure it delivers real results and will remain relevant long after the trend cycle moves on. We work closely with our dermatologist advisory board, conduct extensive consumer testing, and refine every formula to ensure it meets the highest standards of efficacy, safety, and long-term skin health.

People are more informed about skincare than ever, and they can tell when a brand is just trying to sell them something. That’s why we prioritize transparency—breaking down formulas, explaining how ingredients work, and listening to what people actually want. Instead of jumping on every skincare fad, we stay focused on what we do best: delivering gentle, effective, dermatologist-developed skincare that people can rely on.

For us, success isn’t about a single viral moment—it’s about creating a brand that truly makes an impact, builds trust, and redefines what accessible skincare can be for the long haul.

---

Mental health advocacy is a key part of Bubble’s mission, with donations from e-commerce sales supporting young adults. Why is this cause so important to you and the brand?

Mental health is something that affects everyone, but it’s still not talked about enough—especially among younger people. When we launched Bubble, it was during the height of COVID, a time that took a huge toll on so many people’s mental well-being. We saw firsthand how much young people were struggling, and we knew from the start that Bubble had to be about more than just skincare—it had to be a brand that supported people beyond their routines.

Skincare is often a small, personal ritual that makes people feel good, but real self-care goes beyond just what we put on our skin. That’s why mental health advocacy has been woven into our DNA—from our ongoing donations to our partnerships with organizations that provide direct mental health resources. We want to use our platform to help normalize these conversations and give people the tools to take care of their well-being, inside and out.

---

Gen Z and younger consumers are incredibly knowledgeable about skincare. How does Bubble ensure it stays relevant and meets the expectations of this skincare-savvy audience?

The biggest thing is that we never underestimate our audience. Gen Z is one of the most informed generations when it comes to skincare, and they’re constantly learning, questioning, and researching. That’s why we focus so much on transparency—breaking down ingredient lists, sharing clinical testing results, and giving people the knowledge to make informed choices.

We also stay incredibly close to our community. Whether it’s through surveys, social media conversations, or in-person feedback, we’re always listening and evolving based on what people actually want, not just what’s trending.

---

With Bubble now available in over 19,000 stores globally, what’s next for the brand? Any exciting new launches or expansions on the horizon?

We’re always working on new innovations, whether it’s expanding our core lineup or entering new categories. Right now, we’re focused on continuing to make high-quality skincare even more accessible—expanding into more international markets and launching in new retailers where our customers want to find us.

Product-wise, we have some really exciting things coming, especially in areas where we see a lot of demand from our community. We can’t share details just yet, but we’re always pushing to create skincare that makes sense, works, and actually improves people’s routines.

---

If you had to pick just one Bubble Skincare product to recommend to someone new to the brand, which would it be and why?

I could never pick just one—each product was created with a purpose, and they all have something special about them.

First Class is the perfect oil cleanser—it melts away makeup and sunscreen but rinses completely clean. Fresh Start is that go-to everyday cleanser you always want to come back to—deeply cleansing but never stripping. Bounce Back is the mist you don’t realize you need until you use it—it balances and refreshes instantly. For hydration, Water Slide is like a glass of water for your skin, weightless but powerful, while Slam Dunk gives deep moisture without feeling heavy. Day Dream is a rare mix of niacinamide and vitamin C serum, brightening and supporting tone and texture.

Win! A $260 Bubble Skincare Prize Pack!

Congrats Yolanda C. of Montreal-Nord, QC, who will receive a $260 Bubble Skincare Prize Pack, including 12 top products! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.