Power Meets Performance: ELEMIS Races Into Formula 1 with Aston Martin Aramco

Luxury skincare is making its mark on the high-speed world of Formula 1. In an exciting new partnership, ELEMIS has become the first Official Skincare Partner of the Aston Martin Aramco Formula One™ Team, merging beauty innovation with the adrenaline-fueled world of motorsport.

This multi-year collaboration highlights a shift in the Formula 1 audience, with a growing female fanbase and an increasing focus on wellness alongside high-performance. To celebrate, ELEMIS will be launching exclusive, limited-edition collections and offering trackside ‘pit stop’ treatments at the Aston Martin Aramco Paddock Club Suite.

We sat down with ELEMIS Founder and CEO, Sean Harrington, to discuss the inspiration behind this groundbreaking partnership, what it means for skincare in sports, and how it ties into the brand’s vision for the future. —Noa Nichol

ELEMIS is now the first Official Skincare Partner of Aston Martin Aramco. What inspired this groundbreaking collaboration between luxury skincare and high-performance motorsport?

This partnership was primarily inspired by the synergies between our brands. Both ELEMIS and Aston Martin Aramco Formula One share a rich heritage, with a joint ambition to strive for greatness, drive innovation and push the limits of performance in a global arena. The partnership is cemented in legacy and excellence and will unlock countless opportunities for our luxury brands, allowing them to win now and in the future. Both ELEMIS and Aston Martin Aramco have the hunger to win, bringing together leading beauty innovation with the high-performance world of Formula 1. We set out with the same mission: to expand the limits of performance and innovation on a global stage. AMF1, proudly owned by a Canadian, embodies this relentless pursuit of excellence, and we are thrilled to be partnered with them on this journey.

Formula 1 has historically been associated with speed and engineering—why do you think skincare belongs in this space, and how does ELEMIS align with the values of F1?

As a luxury beauty brand, we share core values of performance and innovation with Aston Martin Aramco. Together, we aim to create an unparalleled lifestyle experience—one that empowers fans by merging the world of cutting-edge beauty with the high-performance energy of Formula 1. The latest Nielson study shows that 41% of F1 fans are women and this shift presents an incredible opportunity to promote inclusivity within the sport. Our partnership aligns with this evolution, allowing us to connect with a dynamic and expanding audience.

Inclusivity is a key focus of this partnership, particularly as the F1 fanbase continues to diversify. How does ELEMIS plan to engage with and support this growing female audience?

We are proud that our partnership with Aston Martin Aramco includes working closely with Driver Ambassador Jessica Hawkins and the F1 Academy team, championing female drivers within motorsport to promote inclusivity and ensure that motorsport is a place where everyone is welcome. This partnership with purpose demonstrates how two leaders and innovators in our respective fields can work together to shift perception and empower others.

Sustainability is a shared value between ELEMIS and Aston Martin Aramco. Can you share some of the ways ELEMIS is driving sustainability within the beauty industry and how this aligns with the partnership?

Aston Martin Aramco’s ongoing commitment to sustainability is mirrored by ELEMIS. We are dedicated to environmentally conscious practices, including sustainable sourcing that respects the planet. We are proud to be the first B Corp business, and the first Official Skincare brand, to partner with Aston Martin Aramco, where we will bring our sustainability standards to a global arena. This partnership is driven by purpose, ambition, and innovation—coming together to create something truly unforgettable.

With the first activation taking place at the Australian Grand Prix, how do you envision the ELEMIS x Aston Martin Aramco partnership evolving over the coming seasons? During the first year of partnership, ELEMIS will launch an edit of exclusive, limited-edition product collections, as well as offering guests the ultimate trackside experience at some of the Aston Martin Aramco Paddock Club Suites, providing a moment of wellbeing with experiential ‘pit stop’ treatments. Over the coming seasons, this trailblazing new partnership will continue to set the standard for innovation in both skincare and motorsport. As two teams with a winning formula, we, along with the Aston Martin Aramco team, will remain laser-focused on delivering the ultimate blend of power and beauty—from exclusive, limited-edition collections to immersive, high-performance wellness experiences.

The concept of ‘pit stop treatments’ for guests at the Aston Martin Aramco Paddock Club Suites sound intriguing. What kind of skincare experiences will be available trackside?

Within the ELEMIS spa area at some of the Aston Martin Aramco Formula One™ Team Paddock Club Suites, we will be offering an exclusive 10-minute pit stop treatment that allows eventgoers a moment to relax and reset amidst the excitement of the track. These custom-designed hand and arm massage treatments blend our expert touch techniques with the ELEMIS texture library of high-performance skincare. F1 fans will be able to experience the power of relaxation in just minutes as these treatments will ease muscle tension and reawaken the senses – so they can return to the action feeling refreshed and revitalized.

How do you think this collaboration will change the way beauty and wellness brands engage with the sports world moving forward?

Moving forward, we expect to see more trailblazing partnerships that go beyond traditional sponsorships—offering immersive, purpose-driven experiences that prioritize performance, recovery, and self-care. This is more than just branding; it’s about creating moments that empower communities with confidence, redefining what wellness looks like in high-intensity sports environments.

What excites you most about the future of ELEMIS, both within this partnership and in the brand’s broader journey in skincare innovation?

A meaningful, collaborative milestone for ELEMIS, this is our biggest partnership to date. 

It is a partnership with purpose, which is the first of its kind, and a collaboration that will change Formula 1. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivaled lifestyle experience – which I think is what excites our teams the most.  Beyond this partnership, ELEMIS continues to lead the way in skincare innovation, combining science in harmony with the natural world. As we look ahead, we’re excited to drive forward with new advancements, expand our impact, and reach a wider, more diverse audience—especially as Formula 1’s demographic continues to evolve.