In beauty news that’s as shiny as it is share-worthy, Paige DeSorbo—style icon, Summer House star, and co-host of Giggly Squad—has officially joined TRESemmé as the brand’s first-ever year-long ambassador. And she’s kicking off the partnership with a whole lot of shine.
Front and centre of this new era is the launch of the TRESemmé Lamellar Gloss Collection and the #GiveGloss campaign—two things destined to be all over your beauty feed this season. But for TRESemmé, gloss goes beyond just glossy hair (though we’ll take that too). It’s a celebration of women uplifting one another, spreading compliments like confetti, and sharing the beauty secrets that make us all shine a little brighter.
As the face of the campaign, Paige is leading the #GiveGloss movement, championing shine, support, and sisterhood. Whether it’s offering a hair tip to the new girl at work or a pep talk in the bathroom line, the campaign is rooted in the belief that when one of us shines, we all shine.
The newly launched Lamellar Gloss Collection is designed to transform hair into a high-shine masterpiece. Powered by patented Lamellar Lamination technology, this four-step system delivers up to 72 hours of radiant gloss. Yes, that’s three full days of frizz-free, ultra-sleek strands that look like they just stepped out of a salon.
In Canada, you’ll find the following products in the lineup:
- Lamellar Gloss Shampoo & Conditioner, which starts the shine game right in the shower with added heat protection.
- Lamellar Gloss Cream Serum, a multi-use treatment that works as a pre-shampoo, rinse-off, or leave-in hydrator.
- Lamellar Gloss Shine Spray, Paige’s personal fave for turning up the polish and smoothing flyaways.
With her signature glam-meets-girlie vibe, Paige is the perfect match to bring TRESemmé’s glossy new direction to life. And if this launch is any sign of what’s to come, 2025 is shaping up to be our glossiest year yet.
Stay tuned, beauty lovers. The shine is just getting started. —Vita Daily







August 16th, 2025 at 4:18 am
https://vitamagazine.com/